If posting content online feels difficult for you, if you have a lot of resistance to doing it, then this might be why. I think there's a huge problem in the industry with how content creation is taught, how it's normally taught. And I think it's normally taught from a very tactical and strategic perspective, like you're creating content because you want to generate more views, more leads, more sales for your business. You're creating content as a means to an end.
You're Creating it because you're hoping for some particular result to come from it. And the problem with that is if you're posting content from that perspective, it's always going to feel slightly inauthentic. It's always going to feel a little sleazy, a little slimy, a little unethical. Because deep down you know that you're only doing it because of some selfish reason, because of some outcome that you're hoping to get from it.
And people can feel that also, you know, like your audience can feel when you're not authentic and when you're only trying to extract money from them basically. And it also creates a lot of resistance within you, and it makes it much harder to post content online consistently because. You're so attached to the outcome. You're so attached to how well the video is gonna perform, or how many leads it's gonna get you, or how many sales it's gonna get you, and it just makes you inauthentic.
And when you're inauthentic, it's not enjoyable. It doesn't feel good to be on inauthentic, and so you have resistance and then you can't be consistent, and that's why you're not showing up consistently because you're not really being your authentic and genuine self. Your authentic and genuine self is the self that wants to serve. The self that just wants to create for the enjoyment of creating, for the enjoyment of being of service to others, you know?
So I think that you have to approach content from the perspective of, I'm just creating this because I wanna be helpful. I wanna serve somebody. If this video only reaches one person and it helps that one person, then I've done my job. And if you create content from that perspective, you're gonna have way less resistance. It's gonna be easier, so you're gonna be more consistent with it. And when you're more consistent with it, you're gonna get better results.
And when it feels more genuine and authentic, your audience is gonna resonate with your message more. And so you're gonna make better performing content anyway, just naturally by doing that. Without having to think about the results. You don't have to think about the outcome or the result. The results take care of themselves when you're just being your authentic and genuine self and you're just showing up trying to be of service. So instead of thinking of like.
How do I need to script this piece of content so that it goes viral? How do I make the perfect hook so that I capture people's attention? How do I have the perfect copywriting so that it leads to the most sales for my business? Like throw all that shit out the window and just focus on helping other people, and then you will get everything you want in life. When you're of service to enough people, that's when you get everything you want in your life.