Today we’re talking to Creative Director Jaime Cabrera, his book What’s the Big Idea - An Indispensable Guide to Becoming a Kick-ass Creative Director - Available now on Amazon. You can check out the link in the show notes. So what does it take to be a creative director, how do you get there, and how to manage up to your creative director as a junior designer. Jaime’s book is meant to be for anyone aspiring to be a Creative Director or maybe in your first year as one. The truth is that if you do...
Nov 24, 2022•48 min•Season 12Ep. 116
If you've ever said I'm a designer, not a salesperson, you're probably not wrong, but you're for sure not right. Graphic designers, packaging designers, really any type of designer is a sales person. What you're creating has to sell an idea, a product, a service, something. But before you get the chance to sell to the end user, you have to sell your concept to your internal team and then to your external client. Dennis Whalen, creative sales rockstar that he is lays out what you need to know to ...
Nov 17, 2022•40 min•Season 12Ep. 115
Colienne Regout of The Unboxing Your Packaging Podcast interviewed Evelio Mattos about his podcast, design purpose, and what sustainable packaging needs to work. This is an abbreviated episode, if you'd like to listen to the full episode with Colienne, you can listen here . Watch the episode on Youtube Follow Evelio on LinkedIn And catch the Friday Packaging Class on LinkedIn Live or watch it on your own time on Youtube....
Nov 09, 2022•22 min•Season 12Ep. 114
Packaging Unboxd and The People of Packaging team up to unbox the $150 bottle of Gold Fashioned from Sunday's finest along with Co-founder Robert Haynes and Damiane Nickles. Color, materials, production processes, as well as why each design decision was made is explained in this episode as we enjoy ourselves a few Gold Fashions. Learn how delayed gratification designed into packaging can increase consumer anticipation and drive brand affinity. Or how panels in packaging can be used to tell an ex...
Nov 02, 2022•39 min•Season 12Ep. 113
What is B Corp Certification? Should design agencies get B Corp certification? And what are the benefits, or why should you get B Corp certified? Here Design, shares all of these answers and helps us understand why you should consider B Corp certification for your future. Episode Links: B Corp Certification Here Design - - -...
Oct 26, 2022•18 min•Season 12Ep. 112
In Time Re:Imagined, three incredibly rare whiskies, the Glenfiddich 50, 40, and 30 Year Old single malts are uniquely presented as bespoke art, conceptually designed and created by Here Design. Each expression links back to an individual liquid story and technical truth by representing different types of time; Simultaneous, Cumulative and Suspended. A $50,000 product doesn't have to compete on shelf with other luxury goods, you know if you can afford it and you want it, you're going to get it. ...
Oct 19, 2022•40 min•Season 12Ep. 111
This mind blowing mono-material packaging design makes you question what you thought you knew about molded fiber and product packaging manufacturing. The team at Colourform (yes, with a U), are questioning why everything is overpackaged and how to reduce materials and packaging components to deliver fresh take on branding and what it means to package something. Their award winning brand building molded fiber designs challenge everything from how to package a bottle and cosmetics, to fragrance an...
Oct 13, 2022•31 min•Season 12Ep. 110
Evelio talks to Dirty Dough founder Bennett Maxwell about how their cookie box got them sued by Crumbl cookies and they turned it into content that more than doubled their franchises from 90 to over 200 in 2 months. Plus learn how finding the right coating allowed them to reduce their packaging spend and increase user experience for non-customers! Did you know that Uber Eats make up 25% of most take-out orders and are considered non-customers? Links: * Dirty Dough Cookies * Bennett Maxwell * Buc...
Oct 06, 2022•26 min•Season 11Ep. 109
Olive Natural Skincare launched a complete packaging redesign, but why? What's the reason for redesigning packaging that's worked for over 10 years? Hear how Mike Green and his team made the decision to redesign their brand's packaging, who this New Zealand based skincare company chose for the redesign, and what happens after you get your new packaging. From this episode you'll get: Questions to ask yourself before a packaging redesign Strategy to communicate your upcoming packaging redesign How...
Sep 28, 2022•28 min•Season 11Ep. 108
We produce trillions of packaging units every year Every brand is talking about sustainability And we Spend months designing this packaging But are we being scammed by sustainability? Carbon Offsetting, Hemp Paper, Aluminum, Recycling, Stand-up Pouches, are these sustainable packaging scams? Should you be designing differently? Listen to this honest conversation about each of these topics with sustainability expert Paul Foulkes Arellanos and learn what is and isn't a scam, and what you can do to...
Sep 21, 2022•31 min•Season 11Ep. 107
Introducing mew products to the market today require attractive packaging that is sustainable. EAT ROTTEN, the new healthy alternative to those sugar-filled gummy worms from the 90's is doing just that. Launching with compostable sachets and a healthier sugar alternative this grotesquely beautiful pack flies in the face of the current minimalist design trend in candy. Here's what you'll get in this episode: Hard lessons learned: How packaging can delay your product launch. We didn't consider pri...
Sep 07, 2022•23 min•Season 11Ep. 106
Jonathan Assaraf, Packaging Designer and Co-founder of DIPalready.com shares how his brand is redefining what sustainable packaging means. Jonathan explains what materials they chose, what packaging they buy stock and what packaging they buy custom. We also talk about the timeline to get packaging and production issues to look out for. John shows that you don't have to customize every piece of packaging when your consumer's focus is sustainability and high design. Rate Review the Podcast Links: ...
Aug 31, 2022•29 min•Season 11Ep. 105
Black Ink Projects Co-founders Matt and Hayden answer how they are consistently innovative and pushing the bounds of packaging design. After designing the latest shoebox for the Adidas x Mr. Bailey release. Their Mycelium box and amniotic sac-like shoe bag has been featured everywhere from Hypebeast to Trendhunter as a groundbreaking shoe box. So how do they manage to stay so far ahead of trends and pushing manufacturing beyond the norms? Haden and Matt give a masterclass in never settling for n...
Aug 22, 2022•52 min•Season 11Ep. 104
Learn what an Executive Creative Director does at a design agency, what they're responsible for, and how lifelong learning is critical to the position. We talk with Chloe Templeman of BigFish London and previously DesignBridge about what it's like to be a female executive. From being a mentor to a mentee and helping to make female execs visible Chloe shares her experiences as a female creative executive. Connect with Chloe Templeman Learn more about Big Fish Learn about Pentawards --- *Are you a...
Aug 17, 2022•21 min•Season 11Ep. 103
Chloe Templeman, Executive Creative Director at BigFish London explains what strategy is, how it shapes the brief, and how it defines success in packaging design. In this episode you are going to get 3 big things: 1) What happens during a strategy workshop that shapes the brief 2) What information you need to gather before it hits design 3) How to get your logic straight before you bring the magic Plus, get the 5 questions you need to ask in every strategic workshop, the why's, the how's, and th...
Aug 10, 2022•29 min•Season 11Ep. 102
Watching people interact with your packaging on shelf or secret shopping is the fastest way to prioritize design. Experiencing the Consumer Journey Before Designing Anything is critical to your packaging design process. Yes it's fun to design and solve problems, but going through the journey yourself then watching others go through it will unlock the hurdles keeping your design from being effective. What's effective? Well, selling your product and being sustainable. In this episode I give an exa...
Aug 04, 2022•9 min•Season 11Ep. 101
What are the packaging design trends for 2023? Beyond sustainability we're looking at what is trending from across the planet. You'll be sure to spot these trends coming before the end of the year. So if you're a graphic designer, start-up, or packaging designer looking for inspiration listen up, you're getting insider trends! --- Pick up a death metal PDU hoodie 🤘🏽 here Connect with Evelio on LinkedIn --- *Are you a fan of PDU and want to connect and learn from Evelio’s smiling face? Connect ...
Jul 28, 2022•12 min•Season 11Ep. 100
In this episode I explain my transition from graphic designer to packaging designer and the steps I went through to launch my career in a new-to-me industry. In this episode you'll get a few key insights: 1) How to stand out and get noticed by potential clients or employers 2) Your responsibility to the consumer as a packaging designer 3) How niching down in your industry can help position you as an expert And a ton more. --- Pick up a death metal PDU hoodie 🤘🏽 here Connect with Evelio on Link...
Jul 20, 2022•11 min•Season 10Ep. 99
In response to some overwhelming feedback on social media let's discuss RGB vs CMYK in the print world and is it time to learn a new trick? In this episode recorded while driving to a press check (sorry of the background noise) we talk about RGB benefits, CMYK is it the old way of doing things, what does Adobe say, and how to incorporate RGB into your process. If you want to support the podcast you can subscribe or leave a review wherever you get your podcasts. --- Pick up a death metal PDU hood...
Jul 15, 2022•6 min•Season 10Ep. 98
Ever wonder how packaging professionals select materials, how they help brands become more sustainable, or how geography can impact the materials you choose? In this episode Evelio shares the first step before you select materials for your next packaging design whether you're a professional or student, this quick episode lays out the basic questions to start. If you still feel you want to understand this further or completely disagree, send me a note and we'll discuss it further on future episod...
Jul 12, 2022•8 min•Season 10Ep. 97
When you design packaging you think about looks, feel, product protection, and maybe you think about competing on shelf. But have you ever thought about how your packaging sounds? The way your packaging sounds can turn off consumers, make your product feel cheap, or it can increase the perceived value of your product. In partnership with Pentawards we listen to the different types of materials in packaging and the sounds they make, how they are us feel, and how to choose the right materials for ...
Jun 22, 2022•29 min•Season 10Ep. 96
Matt Hanzly 3D artist, packaging designer, and engineer shares what he's learned working with consumer electronics packaging in visual, structural, and CAD development. He shares his process of sketching, the tools he uses to render, and a few ways to structure your freelance packaging design fees. Connect with Matt here If you want to support the podcast you can subscribe or leave a review wherever you get your podcasts. --- Pick up a death metal PDU hoodie 🤘🏽 here Connect with Evelio on Link...
Jun 20, 2022•30 min•Season 10Ep. 95
Have you ever hired a type designer to design type for your packaging? Sometimes it feels like that's something saved for the big brands or major agencies, but it's not. Type Designer Scott Biersack and Evelio discuss the finer points of type and Scott shares how even the big agencies buy font sets to use for packaging without hiring someone for custom typography. Learn how to pair type, talk about type, and even ways to challenge on shelf competitors with type. If you want to support the podcas...
May 26, 2022•36 min•Season 10Ep. 94
What happens when you get 4 packaging nerds on stage at the largest Waste industry event in Vegas? Find out what we covered, what we learned, and how your packaging decisions are just the tip of the iceberg when we discuss every business built around recycling. With Jonathan Quinn of Pregis, Cory Connors of Sustainable Packaging Podcast, Adam Peek of People of Packaging Podcast, Mikey Pasciuto founder of Scrapp, and myself Evelio Mattos. If you want to support the podcast you can subscribe or le...
May 13, 2022•19 min•Season 10Ep. 93
Whoo! We hit nearly 100 episodes on the podcast, thank you so much for listening. Today we are talking to Michael Napoli of Terracycle and wrapping up our 4 part series on designing sustainable packaging. ** Want to appear on the show and hit our 5k + audience? Just go to the website and let me know: packagedesignunboxd.com Michael Napoli, VP of Material Sales at Terracycle, is a designer turned sustainability expert. He shares how design has to evolve to support sustainability and how it's crit...
May 05, 2022•18 min•Season 10Ep. 92
Michael Napoli, VP of Material Sales at Terracycle, is a designer turned sustainability expert. He shares how design has to evolve to support sustainability and how it's critical to stay informed and not fall behind. Here's why you have to listen: 1) How does a brand or designer even begin to work with Terracycle? 2) How do you create truly reusable packaging? If you want to support the podcast you can subscribe or leave a review wherever you get your podcasts. --- Pick up a death metal PDU hood...
Apr 28, 2022•12 min•Season 10Ep. 91
Michael Napoli, VP of Material Sales at Terracycle, is a designer turned sustainability expert. He shares how design has to evolve to support sustainability and how it's critical to stay informed and not fall behind. Now if you don't know Terracycle, they recycle the unrecyclable and work with some of the world's largest brands to put in place recycling schemes that reduce global waste. Here's why you have to listen: 1) The differences between practically recyclable and technically recyclable, a...
Apr 21, 2022•19 min•Season 9Ep. 90
Michael Napoli, VP of Material Sales at Terracycle, is a designer turned sustainability expert. He shares how design has to evolve to support sustainability and how it's critical to stay informed and not fall behind. Now if you don't know Terracycle, they recycle the unrecyclable and work with some of the world's largest brands to put in place recycling schemes that reduce global waste. Here's why you have to listen: 1) The differences between practically recyclable and technically recyclable, a...
Apr 12, 2022•15 min•Season 9Ep. 89
En el episodio de hoy hablamos con Hernan Braberman Director de Diseño de Tridimage de Argentina. Trabajan con marcas de todo el mundo y tratan con productos de todos los sectores. En este episodio, aprenderá sobre empaques inteligentes, marca global y sostenibilidad. Pero, sobre todo, aprenderá qué se necesita para ganar en el concurso Pentawards. Diseño que sorprende y deleita y nos hace sentir un poco de envidia por no haberlo inventado nosotros. Antes de comenzar, hazme un favor y suscríbete...
Apr 04, 2022•41 min•Season 9Ep. 88
Jennie Potts Design Director of B&B Studio shares how their work infuses emotion into packaging and why your brand needs a personality. In today’s episode we discuss some of the work she’s done with B&B studio, one of my favorite chocolate packs for Raw Halo and the positive impact that design has had on the Raw Halo business. You’ll also why including more content into your Pentawards submission is key to putting you in the running for an award. If you want to support the podcast you ca...
Mar 23, 2022•39 min•Season 9Ep. 87
