The Sales First Approach to Marketing
Nov 20, 2019•25 min•Season 1Ep. 24
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Episode description
John Elmer, CEO of Bayard Bradford, leads with a sales-first approach to their marketing services. John teaches us why helping clients build the system to store, manage, and close sales opportunities is so important before driving marketing leads—and how you can help improve clients’ ROI metrics with a sales-first approach.
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