Powering Agency Efficiencies with Generative AI

Rich Wood, CEO of Six and Flow, joins the podcast to share his team’s experimentation with generative AI. He discusses what drove the initial interest, the guardrails he’s set for his team, and how he’s begun integrating it into his workstreams, processes, and more. Rich also shares some thoughts on how to onboard a larger team to generative AI use and upskill a team’s “AI-savvy-ness”—including prompt creation, templatization, and the human “sense check” reviewal of outputs. We then discuss how generative AI has helped the team—including the efficiency gains uncovered and the pull-through impact onto the client experience.