Key Inflection Points Over a Decade+ of Growth

Rikki Lear, Managing Director of Digital22, joins us to talk about the key inflection points his team navigated in their 10+ years of growth. We start with the decision of going all-in on HubSpot. How and when did he make that decision and what ripple effect did it have across his existing client base? We then discuss process and project management, automation, and other guardrails to enable faster scaling. Lastly, we talk about the recent acquisition by Avidly—specifically, how those talks began, how each side vetted the other, and what this means for Digital22 in the future.