Driving Sales Performance with a Sales Enablement Strategy

Dani Buckley, Vice President and General Manager of LeadG2, joins the show and shares with us her team’s strategies for securing sustainable growth as a services provider. Our primary discussion is around sales enablement, and while they offer sales enablement services to their clients, Dani shares what sales enablement looks like for her team, including the methodologies, resources, playbooks, processes, and technologies that have been put into place.  And as a remote, distributed team, we discuss what sales enablement, team management, and sales performance management looks like for them, what works well, and what tips she has for others.