Cutting Through the Inbound Retainer Noise with Business Process Design

Today on the podcast, we have on Jens Sundell, Chief Revenue Officer at Kaksio Labs. Jens shares his team's growth story as a partner and the team's intentional decision not to get into the traditional inbound marketing retainer business. We discuss what drove that decision and how they instead found their niche in consulting for business process design. We then dig into exactly what business process design is—including what it looks like in a sales process and as a client engagement. Jens also helps differentiate consultation around process (like defining and designing business processes) vs. consultation around technology (like CRM implementation, integrations, architecture) and whether one comes before the other. We then wrap with his thoughts on the team’s approach to solutions architecture—including the process his team uses for designing data models and the important questions to ask in discovery to build the right tech stack & data flows for clients.