Betting on Technical Consulting & Complementary Services Provider Partnerships

This episode was recorded LIVE from the Partner Hub at INBOUND22. Becky Murphy, Managing Director and co-founder of BabelQuest, joins the podcast to talk about the big bets her team is making as we approach 2023 as a means of triaging and saturation and commoditization of inbound services. Becky shares how she’s thinking about the channels and means of engagement her team is using for their next stage of growth. Specifically, she explains how formalized partnerships with complementary services providers targeting similar client profiles has been a lucrative, revenue generating channel for BabelQuest. She also talks us through her team’s technical consulting practice—including how it came to be, how the percentage split of revenue has trended over time vs. traditional inbound services, and how she prioritizes the development of technical experts and solutions architects on staff.