Pricing Psychology: How Many Options Works Best?
Apr 25, 2022•27 min
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Episode description
What’s the best way to present your pricing and packages to potential clients? I see a range of approaches in the wedding industry, from one option to a la carte, and the most popular: base-plus-a-la-carte. But research shows these ways can create push-back and analysis paralysis, among other issues. Tune in this week to learn:
- How many options for your couples is ideal?
- Why “framing” works?
- How to make expensive options look more affordable?
- When to split up the sale – and how to do it?
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