How to Trigger Buyer Desires
Episode description
One of the things we’re seeing with couples is their lack of decisiveness. It’s taking a lot longer to make a decision.
I see lots of reasons for this, including overscheduled lives, multiple decision-makers, a noisy marketplace, and general concern about the economy.
As a business owner, you can’t control ANY of these things. Sorry, I wish it was different - but it’s not.
Instead, I want you to focus on the things you can impact.
One of those is called “purchase intent.” How much does someone want to buy your services. You have to create desire with messaging, and tap into momentum in the buyer’s journey.
Unfortunately, most wedding professionals aren’t doing these things well. Either of them.
Marketing and sales messages aren’t clear or communicated frequently enough.
And too much friction is injected into the sales process, which makes it harder, not easier, to buy.
Today, Katy and I will show you how to talk about the right aspects of your business so you can increase the desire for your services.
If you like buyer psychology, get ready to geek out!