011 // Public Relations 101

Kellie Fraver is the Public Relations Manager at the George Eastman Museum and has more than 12 years of experience in the industry. She worked at an integrated advertising agency in the PR department for 6 years before making the leap to non-profit. She specializes in building and maintaining relationships with media from local Rochester press to international media outlets that have helped to expand the footprint of the museum. She is also a strong advocate for Rochester and it's amazing entrepreneurs.

Topics discussed in this episode:

• What actually is PR?
• Choosing the best outlets for launching your business. 
• Finding your key audience.
• What to expect from your PR agent.
• The difference between Public Relations and Marketing.
• How the industry has changed over the past 12 years.
• Can I outsource my business social media and keep my authentic voice?
• What makes something newsworthy?
• When to do a press release.
• Know your "elevator speech."

RESOURCES DISCUSSED IN THIS EPISODE

George Eastman Museum: @eastmanmuseum