A close look into the freight-demand and planning app for owner-ops with Load One

There are a multiplicity of smartphone apps out there for leased owner-ops from their leasing carriers, but we hadn’t seen anything quite like the "Ultimate Advantage" app from expediter Load One before we first wrote about it this time last year. In the sort of emergency-freight service that is the expedited trucking business, having information about where to be to best set yourself up for the next load is, to say the least, a difficult proposition. Long waits between loads have been common there for years for many owner-ops. The app, as Load One head John Elliott here explains, helps enable decision-making with a few swipes and taps, giving owner-ops clarity into the overall demand picture in any area they’re in – and not just when it comes to Load One freight but competitors’ capacity there as well. The app was named 2018's Innovation of the Year by Overdrive sister magazine CCJ, geared to fleet owners and managers, recently, and it's quickly drawn the accolades of the owner-ops who use it, too.