The Secret Behind Ryan Serhant's Content Strategy | Jason Puma
Episode description
Jason Puma joins Matt Lionetti and The Broke Agent to discuss how he became Brand Director for Serhant along with content strategy, inspiration, and the most critical social media channel.
Matt Lionetti: https://www.instagram.com/matt.lionet...
The Broke Agent: https://www.instagram.com/thebrokeage…
Jason Puma: https://www.instagram.com/jasonapuma/
Listen and Subscribe:
Apple Podcasts: https://podcasts.apple.com/ca/podcast...
Website and Merch: https://overaskpodcast.com/
Timestamps: 01:13 What responsibilities come with being a brand director?
03:44 How did you meet Ryan?
08:02 Are you meeting with any of the agents there (helping them with branding)?
09:24 What is Ryan's strategy right now; his prime platform? What is the channel split?
13:58 Do you recommend separating channels when you have varied content?
19:37 Is there any content that doesn’t hit?
33:42 If you had to change the Serhant [brand] name, what would it be?
36:05 If Serhant could have only two people for content, what would those two hires be?
39:01 Instagram is like your business card.
41:00 What’s the strategy with Reels & TikTok?
#Serhant #Instagram #ryanserhant