Nancy Harhut Killer Behavioral Science Principles

#146 Nancy Harhut has written one of the best books for marketers — EVER published. Period. End of story. 

Her book: Using Using Behavioral Science in Marketing: Drive Customer Action and Loyalty by Prompting Instinctive Responses is a complete and thorough guide to key behavioral principles marketers can use to influence and motivate customers to action. 

This is a rebroadcast episode and we discuss: 

✅How she structured and wrote the book 

✅How she used the principles to market her book 

✅How to use the principles to become a better storyteller

✅How the book has helped to build business for her agency

✅What is autonomy bias and how to use it to light up your sales 

There’s so much fire in this episode we are recommending you listen to it in a fireproof suit. 

Connect with Nancy and find out more about her book, her agency, the work she has done for others, just reach out to her here: https://www.linkedin.com/in/nancyharhut/

Or here: HBT Marketing 

✅ Get in touch with Kurt at: https://www.linkedin.com/in/kurtlingel/

✅ Connect with Pat at: pmcgovern@ascedia.com

🍺 Pat’s Pint: Lakefront Brewery, Riverwest Stein, NA

If you like this pod, do us a favor. Take a minute and leave us a review. That’s the energy that powers this supertanker! 

Thanks, you’re the best!

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