How To Turn Around A Struggling Brand With Brian Bennett

#168 Brian Bennett is the President of Stir Advertising, an agency specializing in the art and science of helping turn around struggling brands. 

Bennett has spent a career helping brands. And in this episode, he shares some of his insights and wisdom as a turnaround ninja. 

Here’s the breakdown of the show:  

0:00 – 2:00

Intro 

2:00 – 7:00

State of Branding Today vs. Past

7:00 – 14:00

When Clients Think They Need a Turnaround

14:00 – 21:00

Discovery Process & Stakeholder Interviews

28:00 – 35:00

When the Problem is the Product, Not the Messaging

35:00 – 42:00

Synthesizing Data into Strategy

42:00 – 48:00

Case Studies & Big Simple Ideas

48:00 – 54:00

Simplicity vs. Overcomplication

54:00 – 59:00

Key Branding Ingredients & Marketer Skills

59:00 – 1:04:00

Why Start Stir & Agency Evolution

1:04:00 – 1:09:00

Media Strategy & AI Insights

1:09:00 – End

Closing

Get in touch with Brian here: https://www.linkedin.com/in/brianbennettprofile/ or here: https://www.stirstuff.com/contact-us/

Connect with Pat here: pmcgovern@ascedia.com

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This podcast is sponsored by Ascedia. A web development and digital strategy agency helping clients win in the digital space.