SEMPRE: Customer Voices as a Data Source with Amy Brown, Founder & CEO at Authenticx

Never underestimate the power of conversational data. In this episode, Amy Brown, Founder & CEO of Authenticx, talks about the power of listening and conversational data in healthcare. After having worked in teams that led conversations with tens of thousands of patients and providers daily, Amy was inspired to start Authenticx by how those micro conversations, when pieced together, might contain really important insights that could fuel change within healthcare. Authenticx seeks to help humans understand humans in the healthcare space. Amy explains how they take in bidirectional customer conversations, and with the help of AI and ML models built by healthcare professionals, Authenticx allows users that go into its platform to dive into the desired areas. This marriage of structured data with the literal voice of the customer generates insights that can help different healthcare areas like operations, strategy, compliance, sales, and marketing. Tune in to this episode to listen about how Authenticx is giving value to customer voices as a data source! Click this link to the show notes, transcript, and resources: outcomesrocket.health