Maximizing Your Media Impact While Spending Less Money with Pam Caputo, Associate VP of Media & Engagement at Precisioneffect

In this episode, Pam Caputo, Associate VP of Media & Engagement at Precisioneffect, the nation's only health care advertising agency dedicated to working with companies seeking to change the standard of care. Pam discusses how her company's understanding of the audience's behavior and perspective helps them create media that drives behavior change. She shares her thoughts on behavioral mapping, measuring results, leveraging digital technology in the healthcare and pharmaceutical space, evidence-based healthcare marketing, and more. Find out how you can make an impact with precisioneffect. This is one great conversation you don’t want to miss! Please tune in for my full interview with Pam Caputo! Click this link to the show notes, transcript, and resources: outcomesrocket.health