Inside LinkedIn's On-Device Marketing Strategy | Martin Lancee, LinkedIn
May 31, 2021•23 min•Season 1Ep. 14
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Episode description
Host Jess Overton is joined by Martin Lancee, who, among other things, is responsible for developing and executing the company's on-device marketing strategy to accelerate mobile growth. They discuss LinkedIn's approach to preload marketing, the company's plans to capture new audiences, and tips for other apps looking to invest in preload marketing.
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