Welcome to another episode of the Osom to Know podcast! In this episode, Robert Windisch - co‑founder at Syde (formerly Inpsyde) and creator of MultilingualPress. Robert shares a practical playbook for taking a WordPress agency from services to scalable products and for building multilingual sites the right way with WordPress Multisite. You’ll learn how to spot product opportunities in client work, architect multilingual for performance, SEO and editorial control, and navigate WooCommerce and EU...
Sep 23, 2025•55 min•Ep. 42
Welcome to another episode of the Osom to Know podcast! Listen to a conversation with Max Matłoka, where we explore why WordPress advocacy matters, what he learned from letting hackers attack honeypot sites, and how the upcoming WordCamp Gdynia is opening its doors to an international community. MEET MAX 👉🏻https://www.linkedin.com/in/max-matloka/ SEE WHAT ELSE WE GOT FOR YOU🚀 TWITTER 👉🏻 https://x.com/osom_to_know WEBSITE 👉🏻 https://www.osomstudio.com LINKEDIN 👉🏻 https://www.linkedin.com...
Aug 19, 2025•1 hr 6 min•Ep. 41
Welcome to another episode of the Osom to know podcast! We talk with Greg Zakowicz, Senior eCommerce Expert at Omnisend, about how to leverage email marketing and automation during economic uncertainty. Learn why customers continue to buy despite market challenges, how to prepare for Q4, which automations to launch this week, and whether to cut or double your marketing budgets in tough times.
Jul 08, 2025•1 hr 11 min•Ep. 40
Welcome to another episode of the @osomtoknow podcast! This time, we’re chatting with Matt Medeiros, host and founder of the WP Minute and WordPress agency consultant. We’re exploring how generative AI is reshaping agency workflows, client expectations, design challenges, and leadership strategies - so you can streamline your processes, deliver more value, and stay ahead of the curve! 🤖⚙️ MEET MATT 👉🏻 https://www.linkedin.com/in/mattmedeiros/ 👉🏻 https://x.com/mattmedeiros SEE WHAT ELSE WE G...
Jun 26, 2025•52 min•Ep. 39
Welcome to another episode of the Osom to know podcast! This time, we're talking with Web Griebel, the Global Head of Payments at WooCommerce. We're breaking down payment methods, fraud prevention strategies, digital wallets, chargebacks, and emerging trends so you can optimize your UX, reduce cart abandonment, and maximize conversions. Listen to this great conversation and unlock the full potential of your online store! 🛍️ MEET WEB 👉🏻 https://www.linkedin.com/in/webgriebel/ SEE WHAT ELSE WE ...
May 30, 2025•1 hr 18 min•Ep. 38
Welcome to another episode of the @osomtoknow podcast! This time, we’re talking with mobile SEO expert Cindy Krum, CEO of MobileMoxie. Known for her early work on Google’s mobile-first indexing, Cindy shares her perspective on how Google Chrome plays a much bigger role in search than most people realize. We talk about how Chrome is used to collect data, render pages, and better understand how users interact with websites. Cindy explains how features like Chrome histograms track user behavior, an...
May 07, 2025•46 min•Ep. 37
Welcome to another episode of the @osomtoknow podcast! Join us as we explore the changes in the WordPress ecosystem with our guest, Hendrik Luehrsen. Hendrik, a veteran WordPress developer and CEO of web development agency Luehrsen-Heinrich, brings invaluable insights from his extensive experience. We discuss the evolution of WordPress, the rise and fall of WordPress themes, and explore the impact of new technologies like AI on the ecosystem. Hendrik shares his thoughts on full site editing, G...
Apr 10, 2025•58 min•Ep. 36
🎙 Welcome back to Osom to Know! In this episode we discuss AI’s role in speeding development of products and services. Our guest is Joost de Valk. His team have recently launched a new product, and we are taking this as an example to discuss the cold start problem: How do you start marketing a new product category and, building from zero to creating that category? Joost shares some insights from a time when he was launching Yoast. With the latest rise of AI-generated content, we discuss how to ...
Apr 02, 2025•56 min•Ep. 35
🎙 Welcome back to Osom to Know! Today, we are talking about WordPress performance with Remkus de Vries, who is a co-founder of ScanFully and a notable figure in the WordPress community. Remkus brings a wealth of experience in handling websites with millions of monthly page views. In this episode, we explore the misconceptions surrounding caching plugins and address the importance of understanding performance from a fundamental perspective rather than as an afterthought. Remkus will guide us thr...
Mar 25, 2025•1 hr 14 min•Ep. 34
🎙 Welcome back to Osom to Know! In this episode we discuss about entrepreneurship, and innovative business solutions. Today, we are joined by John Rush, an indie maker with a remarkable portfolio of 24 indepandant projects. We explore the essentials of business competition, the evolving landscape of B2B and B2C incentives, and the challenges and opportunities presented by AI integration. We also discuss the dynamics of niche tools in the tech world, the concept of building in public, and John's...
Dec 19, 2024•1 hr 19 min•Ep. 33
🎙 Welcome back to Osom to Know! In this episode we explore the world of bug bounties in a fascinating conversation with one of the experienced bug bounty hunters, Mat Rollings, aka "Sealthcopter". Mat shares his journey from development to uncovering over 500 vulnerabilities this year, offers insights into the role of AI in security, and uses tools such as Semgrep and Psalm for open source analysis. We discover practical tips for WordPress security, managing plugin updates, and navigating the i...
Dec 04, 2024•59 min•Ep. 32
🎙 Welcome back to "Osom to Know"! In today's episode, we're diving deep into the intricate world of website security and the emerging challenges within the tech landscape. Joining us is Oliver Sild, cofounder of Patchstack, to break down a plethora of critical topics—from social engineering in cybercrime to the surprising vulnerability of Gen Z to online scams. We’ll explore how AI is both aiding and complicating cybersecurity, delve into the implications of the forthcoming Cyber Resilience Act...
Nov 07, 2024•1 hr 19 min•Ep. 31
Welcome to another episode of "Osom to Know," where Maciej Nowak delves into the intricate world of cybersecurity with his guest, Ricardo Silva. Ricardo is a security consultant from Portugal with over 11 years of experience in both the military and law enforcement sectors. His current focus is on assessing and testing organizational security efforts from an offensive perspective, replicating the tactics, techniques, and procedures utilized by real-world threats. He specializes in physical secur...
Oct 24, 2024•58 min•Ep. 30
Welcome back to another episode of "Osom to Know" with Bet Hannon! In today's episode, we have a special guest, Bet, who will be diving deep into the world of website accessibility and the various legal landscapes surrounding it. Bet Hannon is the CEO of AccessiCart, a services agency that helps eCommerce and high user-interaction sites remove barriers for customers with disabilities and meet web accessibility compliance requirements (like ADA and the EAA – the European Accessibility Act). Bet i...
Oct 10, 2024•1 hr 24 min•Ep. 29
Welcome to the Osom to Know podcast! In this episode, our host Maciej Nowak delves into the world of website building and tech marketing strategies. Joined by special guest Cheryl Salazar. Before joining The Partner Marketing Group, Cheryl led many important initiatives during her 12-year tenure with Microsoft and the channel in South Africa and the United States. She played key roles in developing and supporting numerous software programs including Microsoft Office, Windows for Workgroups, Dire...
Aug 22, 2024•57 min•Ep. 28
Welcome to Osom to Know. In this episode, we explore the challenges and triumphs of managing a WordPress plugin with over 30 million users. Marieke van de Rakt and Maciej Nowak provide insights into investment ventures and open-source software. Marieke shares her experiences with diversity in the WordPress community and the evolving tech ecosystem. Join us for a thought-provoking exploration of innovation, inclusivity, and the evolving role of technology in our lives. Marieke van de Rakt is an e...
Jul 08, 2024•1 hr 7 min•Ep. 27
Welcome to Osom to Know! Today's episode features a dynamic discussion with guest Adam Robinson 💡 He is the Founder/CEO of Retention.com and RB2B. Adam bootstrapped Retention.com to $22m ARR in 4 years by helping ecommerce stores identify their anonymous website visitors and send more highly-targeted triggered emails. He launched RB2B in March of 2024 to help SaaS companies identify anonymous website visitors and see their LinkedIn profiles in Slack for free! Adam lives in Austin, TX with his w...
Apr 10, 2024•1 hr 15 min•Ep. 25
Welcome to the latest episode of "Osom To Know"! In this session, our host Maciej Nowak, is joined by the David Sinton, co-founder of Quiet Owls, a digital growth agency specializing in the direct-to-consumer space. ➡️ As a co-founder of Quiet Owl Marketing, he helps businesses demystify their digital marketing channels and build a growth engine that they understand and control. With over 20 years of experience in the online marketing industry, he has developed and implemented sustainable growth...
Mar 29, 2024•59 min•Ep. 26
Welcome back to "Osom To Know", where we dive into the world of indie development and community involvement. ➡️ In this episode, we sit down with Carlos a WordPress enthusiast who has focused on plugin development for the past 12 years. He enjoys the initial stages of bootstrapping a plugin project and providing direct support to users. He actively contributes to the WordPress community through translations and helping in community events. He divides his time between Porto, Portugal, and Italy. ...
Mar 14, 2024•56 min•Ep. 24
How do the challenges of organizing a large event remotely impact the overall planning and coordination? 🧐 Maciej gets to the bottom of the exciting world of organizing WordCamp Europe 2024 in Turin, Italy. Welcome to another Osom To Know episode! Meet Ohia and Marco - one of #WCEU2024 Organizers. Together with Maciej, they explore the challenges and triumphs of planning a large-scale event, from struggles with remote organization and local supplier readiness to visa issues and the coordination...
Mar 01, 2024•59 min•Ep. 23
Welcome to another episode of "Osom to Know"! In today's episode we have a powerhouse of guests joining us: Jared Novack and Lukas Gächter! ➡️ Jared is a co-founder of Upstatement, a digital product studio based in the US and a member of the kyu Collective. Today he runs finance and operations, but he used to do fun stuff like build websites all night long. He started Timber in 2013 to scale the development of WordPress sites across front and back end collaborators. ➡️ Lukas has been building we...
Feb 08, 2024•1 hr 12 min•Ep. 22
Welcome to another insightful episode of "Osom to Know"! In this episode, our host Maciej Nowak, engage in an in-depth conversation with the esteemed guest, Roger Rosweide, co-founder of Wild Cloud. Together, they delve into the rare SaaS model, the complexities of managing multiple websites with different code stacks, and the significance of a large total addressable market for attracting investors. The episode sheds light on strategies for marketing and sales, the importance of acknowledging a...
Dec 06, 2023•1 hr 9 min•Ep. 21
Welcome to another episode of "Osom to Know"! In today's episode our host, Maciej Nowak, sits down with the knowledgeable and experienced guest, Roslyn Lavery. Get ready to dive into the fascinating world of partnerships in the tech industry as they discuss the true essence of partnership, debunking common myths, and the value it brings to customers and companies alike. Joining the team in March 2021, Roslyn manages partners in the payment category as Director of Partner Management at WooCommerc...
Aug 10, 2023•1 hr 6 min•Ep. 20
On this episode of Osom to Know, our host Maciej Nowak is joined by guest Helmut Januschka, Head of Software Engineering @krone_at Austrian biggest private news publisher, is an expert in website protection and security. He understands the risks that businesses face when their websites are targeted by bots, leading to potential loss of business. A common issue he addresses is the inundation of spam emails through contact forms, which can overwhelm a company’s back office and cause them to miss g...
Jul 27, 2023•58 min•Ep. 19
🎙️ On this episode of Osom To Know, we dive into the world of WordPress development with our guest, Adam Zieliński. Adam shares his experiences and insights on various topics, starting with the innovative iOS application called Block Nodes, which allows users to write notes using Gutenberg and syncs the content across devices. We also discuss the concept of playground for test environments, where users can run a temporary WordPress in their browser to test plugins or themes, eliminating the nee...
Jul 10, 2023•58 min•Ep. 18
On this episode of Osom to Know, we have Brian Alvey, who is currently working at WordPress VIP as a CTO. Brian discusses his experiences in building websites without a CMS in the 90s, and later realizing the benefits of dynamic websites with a database. He talks about building his own CMS using different technologies and how he moved to WordPress VIP. Brian sheds light on how WordPress VIP builds tools for improvement in search, security, analytics, and digital asset management for enterprise-l...
Jun 26, 2023•1 hr 45 min•Ep. 17
On this episode of Osom To Know, Maciej interviews 🎙️ Mario Peshev, a business advisor who has identified 38 top business challenges and discusses the importance of compliance in growing companies📈😊 They also touch on the current financial crisis at Silicon Valley Bank and the need for diversification and risk management 💼💰 Our guest shares his experience in scaling WordPress agencies 💻 and the challenges of hiring and paying developers💶💪 They argue that diversification and generating re...
Jun 14, 2023•59 min•Ep. 16
Get ready for an exciting episode of the Osom to Know podcast! Join Maciej Nowak as he talks to Noel Tock, partner at Human Made, a top WordPress agency that specializes in enterprise-level projects. In this episode, Noel shares his journey in the tech industry, from the early success of his product Happy Tables to his current role at Human Made. The conversation dives into topics such as product development, hype cycles, and agency perspectives, revealing the challenges and triumphs of building...
Apr 27, 2023•1 hr 39 min•Ep. 15
This episode it's a must-watch for anyone who uses the internet! Don't be shy about inviting your siblings or parents to join you in front of the computer, phone or tablet screen to listen in. Our guest, Val Vesa, the Senior Social Media Manager at Cloudflare, shares valuable advice on online security that you shouldn't ignore, even if you think you're already surfing the net safely. Val provides insights into the most common mistakes that hackers use to gain access to sensitive information like...
Apr 12, 2023•1 hr 25 min•Ep. 13
Business owners often wonder if a "less is more" approach can be effective in their marketing strategy. But how do you determine which marketing channel is the right one for your products, and how can it help you grow? In this new episode of the Osom To Know podcast, Maciej seeks answers to these questions with the help of James Baldacchino. The Head of Strategy at Ellipsis, a digital marketing agency focused on marketing + WordPress explains how to come up with a marketing strategy that support...
Apr 04, 2023•1 hr 4 min•Ep. 14
