What is Greenwashing in Marketing? | Katie Smith, Wild Path Consulting
Jun 09, 2021•57 min•Ep. 57
Listen to this episode in Metacast mobile app
Don't just listen to podcasts. Learn from them with transcripts, summaries, and chapters for every episode. Skim, search, and bookmark insights. Learn more
Episode description
In this episode, we connect with Katie at Wild Path Consulting, whose clients have said she revolutionized their marketing mindset. Katie clarifies what is greenwashing marketing versus authentic sustainability strategies and how to spot the differences as a business leader and consumer. She has helped us navigate the wilderness of our own work and we hope her strategies resonate with you, too. Enjoy!
For the best experience, listen in Metacast app for iOS or Android