No Points is an original story about how sometimes it can be valuable to just do something that doesn't have any point. It specifically explores this through the worlds of academia, activism, and intellectualism. The story tells the tale of an intellectual main character who has a revelation about having more happiness and he gets a painting commission to celebrate just enjoying happy things which he hangs the painting in his house. He then confidently decides to throw a casual party to encourag...
Jul 10, 2025•27 min
This is a set of lyrics about cultural and mental prisons, and how they are everywhere. It stems a lot from my desire to show the universal cognitive and social psychology across what are largely considered very different places: rural and urban America. The lyrics describe both as places where they build prisons we need to escape from. Links Full lyrics, commentaries, EPs, and streamable Song Drafts: https://www.hidukehouse.com/lyrics About Lyrics About + Song Exercises + Professional Services:...
Jun 26, 2025•18 min
Warm Phrases is an original story about phrases like “you can be anything you want to be.” These are the types of phrases that we cherish, that make us feel comfortable, happy, and metaphorically warm, but we don't always live by. This story explores how these phrases can bring inspiration and comfort, motivation and fantasy, and action and satiation in ways that can lead to hypocrisy, happiness, joy, clarity, confusion, and much more. Links Read and Listen to More Stories About: https://www.hid...
Jun 18, 2025•28 min
There’s this phrase many musical artists often say on stage, “I see some familiar faces,” and a deeper meaning behind that line, around what an audience can mean to a performer, especially a long-time performer. These are lyrics about that phrase and that relationship between a performer or artist or teacher, or leader and their audience, written as an indie rock song from the perspective of a veteran rocker. Links Full lyrics, commentaries, EPs, and streamable Song Drafts: https://www.hidukehou...
Jun 12, 2025•19 min
Song For Another Time is a song or idea that can seem quite simple or useless to a person in one moment, and then can at “another time” can become very important and useful to that person. These are lyrics about the power of those types of simple songs and ideas and people’s psychological biases against them, written by personifying a song that knows this pattern better than the listener. Links Full Lyrics + commentaries, EPs + and streamable Song Drafts: www.hidukehouse.com/lyrics About Lyrics ...
Jun 05, 2025•17 min
This episode tackles the question, “Why is everything new and modern so hard?” and answers: because we never mastered the fundamentals. We explore how this problem affects education, the workplace, politics, art, personal careers, inclusivity, technology, and almost all aspects of modern society. If we want to get things right today, we need to learn many brand new things, but just as much, we need to learn or re-learn the fundamentals we may have never been taught, never mastered, or may have j...
Dec 05, 2024•23 min
This episode explores in how most great stories, characters change, but it is a special type of change: they change into who they were always meant to be. This Destiny Narrative structure may be the most powerful, persuasive, and timeless storyform across many domains of epic, leadership, personal, marketing, and social change storytelling. Yet, despite its prevalence and power, its form has never been properly identified or theoretically analyzed with the sciences of narrative, coherence, ident...
May 03, 2024•28 min
This episode captures the idea of speaking about things logically – not emotionally, not morally, not even factually, but logically. It does so through an Idea Pitch for a series called “The Logic Show" and additional Idea Pitches. THE LOGIC SHOW The Logic Show would be a distinctly different from almost all shows that discuss political, moral, and social issues -- even the good ones. Rather than fight over facts, the show would place facts, potential facts, morals, and other variables in logica...
Apr 18, 2024•28 min
Dr. Todd J. Pierce, a Disney Historian, author, and professor begins with the Disney Parks and moves beyond with an original and powerful idea for understanding why people love and return experiences. THE IDEA Moral temperature is the set of norms and the feelings of a place. A moral temperature is created by overlapping forces of what stories are shared and celebrated, the big and daily actions that are visible, and how the space is dressed and designed. THE APPLICATIONS + The Disney Parks that...
Apr 04, 2024•28 min
This episode reveals a unifying story structure behind great brands like Nike, songwriters like Eminem and Billie Eilish, movies like Superman 1978, resumes like those that top LinkedIn, and impactful activism. THE IDEA Multi-Narrative Storytelling is telling the story of a brand, concept, character, person, or movement through multiple and complimentary narratives that collectively bring more meaning than any one narrative could. THE APPLICATIONS + Apple’s “Think Different” montage commercials ...
Mar 21, 2024•20 min
Tis episodes explores a way of seeing all the different shades of an idea, inspired by how Vincent van Gogh could paint with every shade of blue or most any color. THE IDEA This approach is built on the metaphor that ideas are like “colors,” and to better “paint” with (i.e., act on) those ideas, one needs to understand them in their many different shades, an important but very uncommon practice. THE APPLICATIONS + Walt Disney Imagineering’s internal “variations on a theme” trainings + Academia’s...
Mar 07, 2024•18 min
This episode explores the concept of portals and how they can be used to better begin most all experiences. It discusses how portals act as transitions, shift mindsets, and create anticipation. THE IDEA A portal is a special type of transition that can create a positive anticipation of the event to come, facilitate the correct mindset shift, and complete the narrative metaphor of going somewhere new or magical. If it's a good portal, when a person goes through it, they will feel properly transit...
Feb 22, 2024•25 min
This episode explores the concept of the Big Identity Net - and how brands, leaders, teachers, organizations, and movements can create an identity definition that allows many people to feel like they belong. We discuss real-world examples, the psychology behind why a Big Identity Net works, and tips for effective application. Plus, I propose a Big Identity Net for listeners of this new podcast. THE IDEA The Big Identity Net is an identity definition that is big enough that many people can feel a...
Feb 08, 2024•13 min•Ep. 1
