Ultimate O.D. Nugget - Obsession as a Tool Obsession is a very powerful way to ensure you are not average. If you are passionate about something, you will do what it takes to become great. Find out what you can become obsessed about and become great. Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I l...
Nov 20, 2023•1 min
Predicting the Future: 7 Things that Will Not Change - E175 Highlights from this episode: Run Down: Predicting the future - 7 things that will not change (00:46) Office Talk: Manager Meetings & New Systems (20:16) Closing Thought: The difference between the road to success and the road to failure (25:25) In this week's run down, we are talking about the future! Everyone wants to know what is going to be difference in 10 years. What is going to change? Historically, we are TERRIBLE at predict...
Nov 16, 2023•27 min•Ep. 175
Ultimate O.D. Nugget - Have Unrealistic Dreams We tend to set goals based on how we perceive ourselves to be. Don't let your perception of where you are currently at, keep you from setting big, hairy, audacious goals! Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, ...
Nov 13, 2023•1 min
5 Traits That Will Make You a Better Doctor - E174 Highlights from this episode: Run Down: 5 Traits that will make you a better doctor (00:33) Office Talk: Self-reflection & specific vision (24:45) Closing Thought: Do not live the same year 75 times and call it a life (28:10) In this week's run down we are talking about the 5 traits you need to have to up your game as an optometrist. We operate in an amazing world where as private practice owners, we have so much control over what our lives ...
Nov 09, 2023•29 min•Ep. 174
Ultimate O.D. Nugget - Find the Gap Do you want to be successful?Look around you at all your competitors and take note of what they do NOT do. There are gaps my friends. Find them and make them your thing. Not only are you differentiating yourself but you are putting yourself in a position where you aren't even playing the same game as your old competition! Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to r...
Nov 06, 2023•1 min
Small Changes, Big Results - E173 Highlights from this episode: Run Down: Small Changes, Big Results (00:49) Office Talk: Taking a Vacation! (14:18) Closing Thought: Lessons from the GOAT: Tom Brady (19:30) In this week's Run Down we are talking about those 1% adjustments that make all the difference in your practice. If you want to be exceptional, you do not need to be 1000% better at one thing. You need to be 1% better at 1000 things. (00:49) In Office Talk we are recapping a recent vacation t...
Nov 02, 2023•23 min•Ep. 173
Ultimate O.D. Nugget - Enjoy the Journey Why run the race if you don't enjoy the journey? If you aren't enjoying the journey, you will never be satisfied with the destination. The destination is never as world-shaking as you want to believe so enjoy the path you're on now. Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other grea...
Oct 30, 2023•2 min
3 Things That Have Radically Changed My Practice in the Last 2 Months - E172 Highlights from this episode: Run Down: 3 Things that have radically changed my practice in the last 2 months (00:52) Office Talk: Study, Read, Lead, & Exercise (14:36) Closing Thought: Yesterday you said "Tomorrow" (20:00) In this week's episode we are talking about 3 pivotal changes I have made in my practice and have turned out to be game changers: adding a virtual assistant, using Skype, and using Loom. I go int...
Oct 26, 2023•21 min•Ep. 172
Private Practice is Not For the Faint of Heart - E171 Highlights from this episode: Run Down: Private Practice is NOT for the Faint of Heart (00:36) Office Talk: Virtual Assistant - Week 1 (12:28) Closing Thought: If you want to go fast, go alone. If you want to go far, go together. ( 20:15) Timecodes: 00:00 - Intro00:36 - Run Down: Private Practice is NOT for the Faint of Heart12:28 - Office Talk: Virtual Assistant - Week 120:15 - Closing Thought: If you want to go fast, go alone. If you want t...
Oct 23, 2023•22 min•Ep. 171
Ultimate O.D. Nugget - Becoming a "YES" Office How can you make every answer you give a positive one? No one likes being told "no" so let's find a way that makes us able to say "yes"! For example, a patient asks for a Saturday appointment when you are not open on Saturdays. You could answer "absolutely! If you refer 15 people in the next month, we will open up the office for you on a Saturday". You never know what might be worth it to them and you're making it a positive reaction versus a negati...
Oct 23, 2023•1 min
Ultimate O.D. Nugget - Adding vs. Taking Away Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com , on social media (click here for -> YouTube...
Oct 16, 2023•1 min
How to Enjoy the Journey, Not Just the Destination - E170 Highlights from this episode: Run Down: How to enjoy the journey, not just the destination (00:54) Office Talk: Progress on new building! (15:29) Closing Thought: Empty canvas or Jade stone? (20:08) In this episode we are talking about what it takes to actually enjoy success. Success is not necessarily a specific point or destination which is why it is sometimes hard to recognize. Success is a journey and it's important that you genuinely...
Oct 12, 2023•23 min•Ep. 170
Ultimate O.D. Nugget - Eliciting Emotion If you want to sell something, have someone be bought in, etc. you NEED to get them to experience some kind of emotion: Love, hate, excitement, fear... something. If you are passionate about what you're talking about, that is going to come through and bring emotion out of the person you're talking to. You can't sell what you don't believe in and people can sense if you don't believe what you're saying. Join in the fun and subscribe to the podcast to keep ...
Oct 09, 2023•49 sec
The Benefits of Charging What You're Worth - E169 Highlights from this episode: Run Down: The Benefits of Charging What You're Worth (00:30) Office Talk: Lessons from running lean (23:01) Closing Thought: Have more or Want Less (27:08) In this week’s Run Down we are talking about the somewhat debated practice of charging what you are worth. Some doctors really struggle with this for various reasons from not believing their patients will pay more to the ethics struggle. We talk through a lot of t...
Oct 05, 2023•29 min•Ep. 169
Ultimate O.D. Nugget - Being Hard to Kill You want to be successful? Be hard to kill. How do you become hard to kill? You need to make yourself lean and efficient. This will make it so when things get tough, you will outlast the competition because you aren't wasting your resources. This does NOT mean be short staffed and skimp on things. The key is to manage your numbers and stay aware of what is going on in your office. Do consistent check-ins on all aspects of your business so things don't cr...
Oct 02, 2023•3 min
How to Level Up Your Relationships by Managing & Delivering on Expectations - E168 Highlights from this episode: Run Down: How to Level Up Your Relationships by Managing & Delivering on Expectations (00:49) Office Talk: The life of a private practice owner (19:31) Closing Thought: Our lives are defined by opportunities, even the ones we miss (24:20) In this week's episode we are talking about expectations. Proper expectations are the building blocks of successful relationships. And that ...
Sep 28, 2023•27 min•Ep. 168
Ultimate O.D. Nugget - Are You Really Committed to Customer Service? Everybody wants to say they are the BEST at customer service. But are they really? What does amazing customer service look like? What if a patient shows up 30 minutes late? What if they get their new glasses and decide they absolutely hate the frame and say they never picked it? How are you reacting to those situations. Are you "Costco" and taking customer service to the nth degree and taking care of everything or maybe somethi...
Sep 25, 2023•2 min
Top 5 Things to Consider When Starting a Practice - E167 Highlights from this episode: Run Down: Top 5 Things to Consider When Starting a Practice (00:50) Office Talk: Upgrading the Optical! (24:44) Closing Thought: Caring what people think (28:01) In this week's episode, it's all about the 5 things that should be at the top of your list of things to figure out when you are starting a practice. Finding an accountant, broker, lawyer, etc. are all important things but as far as the nuts and bolts ...
Sep 21, 2023•30 min•Ep. 167
Ultimate O.D. Nugget - If You Aren't Doing, You've Learned Nothing We are blessed to live in a time where we have an entire world of information at our fingertips. This means there is great opportunity out there... but if you aren't actually DOING the stuff you are listening to/reading/watching, you haven't learned a darn thing. Doing. Trying. Failing. Succeeding. These are the things that happen when you are LEARNING something. You could have all the answers in your head but if you don't DO som...
Sep 18, 2023•1 min
Taking Advantage of Opportunities When They Arise - E166 Highlights from this episode: Run Down: Taking advantage of opportunities when they arise (00:48) Office Talk: Adding staff & a Virtual Assistant (16:35) Closing Thought: Dreaming vs. Doing & Failing (21:18) In this week's episode we are talking about making the most of opportunities that come your way. As the saying goes "discipline weighs ounces, regret weighs tons". Being disciplined in the little things and making the most of t...
Sep 14, 2023•25 min•Ep. 166
Ultimate O.D. Nugget - Time = Value As the saying goes, show me your calendar and I'll show you what you value. You will spend time on things that are important to you and that you enjoy. What are those things in your practice? What do you find yourself doing when you're not with a patient? Figure out where your time is going and then find a way to incorporate that into how you make a living. Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe!...
Sep 11, 2023•2 min
How to Increase Sales without Selling: Part 2 - E165 Highlights from this episode: Run Down: How to increase sales without selling (00:54) Office Talk: Culture and the straw that stirs the drink (20:45) Closing Thought: Lessons from a donkey (23:39) In this week's episode we are picking up from Episode 164 with part 2! Learn how to create a one-page battle plan to focus your practice and give you staff a simplified vision and mission for what they need to know and share with patients. Every pati...
Sep 07, 2023•27 min•Ep. 165
Ultimate O.D. Nugget - The Key to Unlocking Your Potential: Delegation In this week’s nugget it’s all about delegating. You want grow? You can’t be doing the same things you’ve always been doing. Your focus is needed elsewhere and it’s time to pass the torch on some of the other tasks. However, this is much easier said than done. It can be hard to trust someone else with something you’ve spent so much time on yourself. Part of becoming a great leader though is learning how to train others up to ...
Sep 04, 2023•2 min
How to Increase Sales Without Selling - E164 Highlights from this episode: Run Down: How to Increase Sales Without Selling (00:37) Office Talk: Personal experience with new PCP (16:26) Closing Thought: It's going to be okay (22:31) In this week's episode we are talking about laying the foundation for a staff that sells like crazy without even trying. It all starts with your "why" (try to limit it to 5 words or less), your pillars, and then your niche. Set the foundation, engrain it in your staff...
Aug 31, 2023•25 min•Ep. 164
Ultimate O.D. Nugget - The Power of Discipline There is a saying that discipline is what you do when no one is looking. Are you taking care of the little things even when your patients or staff doesn't see? Are you putting in the time, effort, and energy to reach the goals you say you want to reach? Be disciplined my friends and it will pay off in spades. Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to reg...
Aug 28, 2023•1 min
Are You Creating the Ultimate Experience for Your Patients? - E163 Highlights from this episode: Run Down: Are you creating the ultimate experience for your patients? (00:49) Office Talk: Optical and Staff Slip-up (18:28) Closing Thought: Staffing - A vs. B vs. C Players (26:17) In this week's episode we are talking about giving your patients the ultimate experience in your practice. Are you treating each patient like they are your only chance to get the word out about you? Why not? It makes com...
Aug 24, 2023•29 min•Ep. 163
Ultimate O.D. Nugget - Do You Love the Journey or the Destination? The person who is in love with the destination will never be as happy as the person who just loves getting there. Which one are you? Does this sound like you in your practice? Are you excited about that big goal you are chasing out in the future but really don't enjoy what you do on a day to day basis? Don't get lost in the chase for the future. Enjoy what you do today and everything you get to learn along the way. Join in the fu...
Aug 21, 2023•2 min
Are You Efficient or Short Staffed? - E162 Highlights from this episode: Run Down: Staffing: the fight between efficiency & being short-staffed (00:51) Office Talk: Failing forward on finding a new location (27:24) Closing Thought: "Dream Big Dreams" (29:39) The one consistent problem private practice owner deal with is staffing issues. Not only how to properly manage the team but also how to answer "simpler" questions like "how many staff members do I need"? There is a constant battle betwe...
Aug 17, 2023•31 min•Ep. 162
Ultimate O.D. Nugget - Your Heros Are Not Gods We all have people we look up to. We admire and respect them and sometimes we may feel they are somehow not human. Like they do not face the same challenges or distractions as we mortals do. That could not be farther from the truth however. The people you think are so incredibly successful dealt with many of the same issues as you. They just got so insanely good at this one thing and didn't get distracted by things that were outside their wheelhouse...
Aug 14, 2023•2 min
Can an Optometry Office Have a Brand? - E161 Highlights from this episode: Run Down: Can an Optometry Office Have a Brand? (00:36) Office Talk: Interviews (14:53) Closing Thought: Overpaying for special things (17:25) In this episode we are talking about brands. You hear that word and immediately names start filling your mind that you readily recognize as a "Brand". All the big names out there have one thing in common: they all tell a story. They make you feel a certain way and you will buy what...
Aug 10, 2023•20 min•Ep. 161
