Are You Falling Victim to the Sunk Cost Fallacy? - E116 Highlights from this episode: Are You Falling Victim to the Sunk Cost Fallacy? (00:42) Office Talk: Interviewing (17:50) In today's episode we are talking all about the Sunk Cost Fallacy. There are a million and one places where this pops up in our day to day lives but one place it can really affect you is in your practice. So many times we are tempted to hang on to a staff member because we've already put so much time, effort, and energy i...
Sep 29, 2022•26 min•Ep. 116
Ultimate O.D. Nugget - Words of Wisdom in Hiring In this week's nugget it's all about hiring. There are some keys to success we will share and in this hiring climate, we need all the help we can get! Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. ...
Sep 26, 2022•3 min
Top 6 Traits You Need to Be a Successful Private Practice Owner: Part 2 - E115 Highlights from this episode: Top 6 Keys to Being a Private Practice Owner: Part 2 (00:47) Office Talk: Setting Your Margins & Upping Your Prices (18:48) In today's episode, we are wrapping up last weeks episode about what it takes to be a SUCCESSFUL private practice owner. It's not for everyone and that's okay. It is also unlikely that you will ever feel like you have all of these things figured out completely bu...
Sep 22, 2022•26 min•Ep. 115
Ultimate O.D. Nugget - Good is the Enemy of Great In this week's nugget it's all about not letting "great" keep you from being "good". If you are forever focused on getting things perfect, you are unlikely to finish anything. Not to mention it can be pretty depressing realizing how far we are from "being great". Sometimes, you just need to jump off the cliff and learn on your way down! Make the move and becoming great at it will come the more you do it. Join in the fun and subscribe to the podca...
Sep 19, 2022•2 min
Top 6 Traits You Need to Be a Successful Private Practice Owner: Part 1 - E114 Highlights from this episode: Top 6 Keys to Being a Private Practice Owner: Part 1 (00:39) Office Talk: The Growth Conundrum (23:47) In today's episode, we are talking about what it takes to be a SUCCESSFUL private practice owner. It's not for everyone and that's okay. It is also unlikely that you will ever feel like you have all of these things figured out completely but, if you are contemplating going out on your ow...
Sep 15, 2022•30 min•Ep. 114
Ultimate O.D. Nugget - Embrace the Suck! In this week's nugget it's all about embracing the "suck". There are going to be crappy things that happen and tough times. It's just the nature of life itself isn't it? The key to coming out the other side unscathed and ready for success is to realize as you're going through the crap or the "suck", it is making you better. You are learning things you never would have otherwise and those lessons are going to serve you well in the future! Join in the fun a...
Sep 12, 2022•2 min
Setting Expectations - E113 Highlights from this episode: Setting Expectations (00:44) Office Talk: Pain equals Gain (17:58) In today's episode, we are discussing the importance of setting proper expectations... from your staff to your patients. People are having to deal with worse buying experiences right now which is a bummer for them, but that also means it doesn't take much for you to stand out if you so choose. Be that amazing customer service that they aren't getting anywhere else and see ...
Sep 08, 2022•29 min•Ep. 113
Ultimate O.D. Nugget - Speaking the Language In this week's nugget it's all about communication. Everybody speaks a different "language" and to be a good manager or leader, you need to understand what that language is and speak it well so that the lines of communication are open, flowing, and everyone understands each other. Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website...
Sep 06, 2022•3 min
3 Businesses Within Your Practice - E112 Highlights from this episode: 3 Businesses Within Your Practice (00:50) Office Talk: 5 Stages of Grief (22:23) In today's episode, we are discussing the three separate businesses you find in your practice: Optical, Front Desk, and Clinical. It is imperative that you realize these are all separate things because they each need to be run and managed a different way. As CEO of your practice, you need to be aware of the nuances of each in order to make them t...
Sep 01, 2022•33 min•Ep. 112
Ultimate O.D. Nugget - Brain-dump Fridays In this week's nugget it's all about protecting your staff's mental health with Brain-Dump Fridays. It is SO IMPORTANT to void job dissatisfaction and unnecessary stress, especially for your increasingly rare good staff. Give this nugget a listen and hear how I implement this in my practice and how it has gone with my staff thus far. Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive con...
Aug 29, 2022•2 min
Finding a Sustainable Work Life Balance: Part 2 - E111 Highlights from this episode: Finding a Sustainable Work Life Balance: Part 2 (00:48) Office Talk: Training, Medical Model, Work Paying Off (17:05) In today's episode, we are doing Part 2 of talking about the elusive work-life balance. We have a great profession where on paper it doesn't look too difficult to achieve a great professional career and a relaxing home life. However, for those of us who own our own practices, you know how this ca...
Aug 25, 2022•24 min
Ultimate O.D. Nugget - Stay Fresh In this week's nugget it's all about not letting yourself or your practice become stagnant, but keep things fresh! The world continues to turn. Technologies continue to change. Change with them! Try new things! Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love ge...
Aug 22, 2022•2 min
Finding a Sustainable Work Life Balance: Part 1 - E110 Highlights from this episode: Finding a Sustainable Work Life Balance: Part 1 (00:42) Office Talk: Training, Medical Model, Work Paying Off (19:51) In today's episode, we are talking about the elusive work-life balance. We have a great profession where on paper it doesn't look too difficult to achieve a great professional career and a relaxing home life. However, for those of us who own our own practices, you know how this can be extremely d...
Aug 18, 2022•25 min•Ep. 110
Ultimate O.D. Nugget - Share Your Victories In this week's nugget it's all about sharing your victories and successes. Your team will feel more invested if the get to experience some of those highs you achieve with you! Not only does it build morale but it is important to actually recognize how far you've come and give yourself a chance to celebrate it! Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to regis...
Aug 15, 2022•3 min
Office Evolution - E109 Highlights from this episode: Office Evolution (00:51) Office Talk: How my practice has evolved this year (23:32) In today's episode, we are talking about the evolution of a practice. If you aren't changing and evolving, you will be left in the dust and you will survive at best but not thrive. We talk a lot about the importance of having a vision for your business. This is what should always be guiding your decision making and help you keep the big picture in focus when t...
Aug 11, 2022•31 min•Ep. 109
Ultimate O.D. Nugget - Plans Can Change In this week's nugget it's all about being flexible. Plans change all the time. Your BHAG (big hairy audacious goal) usually remains pretty consistent but the path to get there may take some tweaking and maybe even some turns you didn't expect. Be open to it and watch yourself grow! Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website an...
Aug 08, 2022•3 min
5 Simple Ways to Be a Great Leader - E108 Highlights from this episode: 5 Simple Ways to Be a Great Leader (00:48) Office Talk: Office reinvention (22:46) In today's episode, we are talking about the importance of leadership and 5 ways to become a great leader in your life. These things are universal. Apply them to not only your practice but to your home, your community, etc. People WANT great leadership and they will do amazing things if they only have someone to guide them, encourage them, lea...
Aug 04, 2022•30 min•Ep. 108
Ultimate O.D. Nugget - Fees In this week's nugget it's all about talking about your fees. Your costs are going up on everything from frames to copy paper. Have you increased your fees to protect your margins? If you let your margins suffer or even worse go negative, are you really doing your patients a favor? You will not be able to provide the kind of quality care you want to give your patients if you can't afford to anymore. Join in the fun and subscribe to the podcast to keep up with all the ...
Aug 01, 2022•2 min
The 5 Types of Wealth - E107 Highlights from this episode: The 5 Types of Wealth (2:06) Office Talk: Finding Happiness and Feeling Important (15:45) In today's episode, we are talking about all the different kinds of wealth. Financial is the first one most people think of and yes, it's important but there 4 other less-thought-of types that will affect your life just as much if not more. We will dive in to each one of these to help you make sure you are prioritizing things correctly in your life,...
Jul 28, 2022•25 min•Ep. 107
Ultimate O.D. Nugget - Key Points for Your Patients In this week's nugget it's all about talking about what your patients care about. They care about things that they can tell affect them: blurry vision, can't see up close, dry eyes, etc. You need to talk about these problems that they already know they have and then provide them with the solution. Enjoy! Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to reg...
Jul 25, 2022•2 min
CEO Series: How To Find Your Edge - E106 Highlights from this episode: CEO Series: How To Find Your Edge (2:12) Office Talk: New Scheduling Model, Iron Sharpens Iron (12:29) In today's episode, we are continuing on in our CEO series and talking about how to find that slight edge in your practice. Believe it or not, competition is a good thing! It makes us better and experts in our niches. We discuss where to look for an edge you can have over your competing practices and how to maximize it to st...
Jul 21, 2022•22 min•Ep. 106
Ultimate O.D. Nugget - When The Going Gets Tough, SIMPLIFY! In this week's nugget it's all about simplifying and becoming more efficient when things get hairy. We all have those seasons as a practice where things get a little tight, off-kilter, or there's a downturn of some kind. Instead of leaving yourself with so many things demanding your attention and that of your staff, simplify it as much as you can and you will come through it with flying colors and be better off in general going forward....
Jul 18, 2022•2 min
CEO Series: Better Business Operations - E105 Highlights from this episode: CEO Series: Better Business Operations (2:01) Office Talk: Small Fish in a Big Pond (21:04) In today's episode, we are continuing on in our CEO series and talking about how to maximize your day to day business operations to protect your margins and work more efficiently. There are so many things that go into this and one segment of a podcast is not going to do it justice but we are giving you a short list of things to lo...
Jul 14, 2022•28 min•Ep. 105
Ultimate O.D. Nugget - Managing Your Schedule In this week's nugget it's all about managing your schedule to benefit everybody. It is doable, I promise! The key is to find a healthy balance between you, your staff, and your patients. There will probably be a little give and take throughout the week and that's fine. Just make sure you aren't neglecting one of those three completely or that could come back to bite you in the end. Enjoy! Join in the fun and subscribe to the podcast to keep up with ...
Jul 11, 2022•2 min
CEO Series: 3 Changes You Need to Consider Making - E104 Highlights from this episode: CEO Series: 3 Changes You Need to Consider Making (2:02) Office Talk: Bad Reps, Priorities, & When Times Are Tough (13:59) In today's episode, we are continuing on in our CEO series and talking about changes you might want to make in your office to stay at the forefront of the profession. These 3 things will easily separate you from the masses. The devil is in the details and that's what being the CEO of y...
Jul 07, 2022•25 min•Ep. 104
Ultimate O.D. Nugget.- Change with a Purpose In this week's nugget it's all about making changes that matter. We all have those uncomfortable situations pop up that are few and far between, and we feel the need to put a new "rule" or procedure in place to safeguard against that EVER happening again. Most of these situations are extremely rare and for the extra work and headaches it causes to now "safeguard" against it, is it really worth it for your staff or does it maybe not matter quite as muc...
Jul 05, 2022•2 min
CEO Series: Online + Social Media Presence - E103 Highlights from this episode: CEO Series: Online + Social Media Presence (2:06) Office Talk: Frame Pricing, Strategy for rest of the year (15:31) In today's episode, we are continuing on in our CEO series and talking all about your online and social media presence and strategy. Do you follow a schedule? What kind of content do you post? Are you posting weekly? Is your website current or has nothing changed in years? All these things have a MAJOR ...
Jun 30, 2022•24 min•Ep. 103
Ultimate O.D. Nugget - Frame Margins In this week's nugget it's all about controlling your frame margins. Do you know what your margins are? How often do you check them? Chances are you need to take a look at them with costs going up everywhere. Enjoy! Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I...
Jun 27, 2022•2 min
Outside the Box - Social Jazz Interview Welcome to new bonus episodes we are launching with a segment called "Outside the Box"! There is a wealth of knowledge to be gained from other businesses/industries that can be applied to our optometric practices. Dr. Nick Lillie is interviewing people from all sorts of professions and businesses to find those nuggets, strategies, etc. that we can take and apply to our own practices. Why reinvent the wheel if there's already a solution and we just need to ...
Jun 25, 2022•44 min
CEO Series: Evaluating Your BHAG/Vivd Vision - E102 Highlights from this episode: CEO Series: Evaluating Your BHAG/Vivd Vision (2:31) Office Talk: Slower Weeks, Seasonal Businesses (17:22) In today's episode, we are starting a new series on being a CEO of your practice. Today we focus on your Big, Hairy, Audacious Goal (affectionately referred to as your BHAG) and overall vision for your practice. What does it look like to have one? Can it change or must it be nonconforming? These are just some ...
Jun 23, 2022•26 min•Ep. 102
