Optometry: The Ultimate O.D.

Optometry: The Ultimate O.D. Podcast•www.theultimateod.com

Welcome to The Ultimate O.D. podcast with host, optometrist and practice owner, Dr. Nick Lillie. Join us weekly as Dr. Lillie brings the real talk with hard won wisdom and levity on all things Optometry such as practice management, practice specialties, business tips, and more all from his own personal experience!

Last refreshed: July 17th, 2025 at 7:57 AM ⓘ

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Episodes

7 Steps to Finding the Employee of Your Dreams - E9

7 Steps to Finding the Employee of Your Dreams - E9 Highlights from this episode: 7 Steps to Finding the Employee of Your Dreams (00:40) The Cold Start: 3 Tips to Amazing Growth (09:43) My Myopia Management Journey (17:40) When it comes to staffing, I feel like we are forever searching for that diamond in the rough. That PERFECT staff member, right? Well, over the years I have come up with 7 key steps to make that search way easier. This is a MUST LISTEN segment for anyone running a practice! (0...

Sep 11, 2020•26 min•Ep. 9

Top 5 Ways to Limit Staff Turnover - E8

Top 5 Ways to Limit Staff Turnover - E8 Highlights of this episode: Top 5 Ways to Limit Staff Turnover - (00:37) Cold Start: Managed Care Plans - (12:45) Myopia Management Journey - (16:50) What's one of the WORST things about staffing? TURNOVER! Sometimes there's really nothing you could have done but other times, we make one of these classic mistakes. In this episode I share the Top 5 Ways to Limit Staff Turnover that I have learned over the years. (00:37) Managed care is tough. Do you take it...

Sep 03, 2020•26 min•Ep. 8

Managing Your Staff: The Office Meeting - E7

Managing Your Staff: The Office Meeting - E7 Highlights from this episode: Managing Your Staff: The Office Meeting (00:53) Cold Start Scheduling (11:06) My Myopia Management Journey (17:20) There's "managing" and then there's "managing well". There's a HUGE difference from the staff's perspective. The office meeting is a great place to start (or re-start) doing it well! Hearing the words "Office Meeting" probably doesn't cause you to get all those warm fuzzy feelings... but maybe it should. In t...

Aug 28, 2020•27 min•Ep. 7

5 Steps to Get What You Want and Grow Your Practice - E6

5 Steps to Get What you Want and Grow Your Practice - E6 Highlights from this Episode: 5 Steps to Get What You Want & Grow Your Practice (00:43) Cold Start - Let's Talk Frames! (09:04) This Week in My Myopia Management Journey (14:59) If you're going to own your own practice, one thing you HAVE to get good at is making decisions and making the RIGHT ones to get what you want and grow your practice. This week I give you my hard-learned 5-Step method to making those decisions from the initial ...

Aug 21, 2020•23 min•Ep. 6

Are You Doing These 3 Things To Build Your Brand?- E5

Are You Doing These 3 Things To Build Your Brand? - E5 Highlights from this episode: Are you doing these 3 things to build your brand? (00:35) Review of " Leading Off: CEO Challenge: Fail at Something " by Steve Vargo (19:04) Review of "Move The Middle" by April Jasper (19:47) Review of "Benefits of Staff Delegation: A Look at What Tasks to Hand Over to Staff, & Why" by Jennifer Stewart (21:21) Myopia Management Journey (25:44) In Episode 4 I talked about the nonverbal ways to communicate yo...

Aug 14, 2020•30 min•Ep. 5

5 Ways to Communicate Your Brand Without Saying a Word - E4

Episode 4: 5 Ways to Communicate Your Brand Without Saying a Word Highlights from this episode: How To Communicate Your Brand Effectively (00:38) Applying William Townsend's article in Contact Lens Spectrum , "CURCUMIN: A POTENTIAL THERAPY FOR DRY EYE?" to my practice (06:34) Applying " ORTHOKERATOLOGY: NOT CUT-AND-DRY" by Nick Despotidis in Contact Lens Spectrum to my practice (10:09) Applying " DRY EYE AND MYOPIA MANAGEMENT" by Kate Gifford in Contact Lens Spectrum to my practice (12:10) My My...

Aug 07, 2020•29 min•Ep. 4

4 Ways to Enhance Your Patients' Experience - E3

Episode 3: 4 Ways to Enhance Your Patients' Experience Highlights from this episode: 4 Ways to Enhance Your Patients' Experience (00:33) Review of “How to Create a DED Clinic” by Dr. Damon Dierker (10:18) My Myopia Management Journey (21:20) Patients make the practice go round right? So you gotta take care of them! In this episode I’ll give you 4 ways to enhance your patient’s experience and keep them coming back. It’s all about the little things my friends and just takes a little effort. (00:33...

Jul 31, 2020•29 min•Ep. 3

4 Things Steve Jobs Can Teach You About Being an Optometrist - E2

4 Things Steve Jobs Can Teach You About Being an Optometrist - E2 Highlights from this episode: 4 things Steve Jobs Can Teach You About Being an Optometrist (00:33) My take on Review of Optometry June 15th Edition (9:43) Power Hour Review (12:36) Myopia Meeting Webinars (15:59) My Myopia Management Journey (18:46) Steve Jobs is probably one of the most well known names in the world due to constantly pushing the envelope in the technology world. After reading his biography, I wanted to share 4 th...

Jul 24, 2020•26 min•Ep. 2

3 Things You Should Have Taken Away From Lockdown - E1

3 Things You Should Have Taken Away From Lockdown - E1 Highlights from this episode: 3 things you should have taken away from lockdown (00:41) My take on Melton, Thomas, & Vollmer’s Clinical Perspectives on Patient Care (12:05) My journey to finding my niche in optometry (19:22) *For the full blog post click here. * We all have had to find a way to make it through this crazy pandemic and hopefully you did more than just survive it. In order to not let the pain be in vain, in this episode I b...

Jul 17, 2020•29 min•Ep. 1

Welcome To The Ultimate O.D. Podcast!

Welcome to The Ultimate O.D. Podcast! Welcome to The Ultimate O.D. podcast with host, optometrist and practice owner, Dr. Nick Lillie. Join us weekly as Dr. Lillie brings the real talk with hard won wisdom and levity on all things Optometry such as practice management, practice specialties, business tips, and more all from his own personal experience! Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to registe...

Jul 13, 2020•4 min

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