Optometry: The Ultimate O.D. - podcast cover

Optometry: The Ultimate O.D.

Optometry: The Ultimate O.D. Podcastwww.theultimateod.com
Welcome to The Ultimate O.D. podcast with host, optometrist and practice owner, Dr. Nick Lillie. Join us weekly as Dr. Lillie brings the real talk with hard won wisdom and levity on all things Optometry such as practice management, practice specialties, business tips, and more all from his own personal experience!
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Episodes

Ultimate O.D. Nugget - The Danger of "Good" and "Gratitude"

Ultimate O.D. Nugget - The Danger of "Good" and "Gratitude" In this week's nugget it's all about not letting "good" and "gratitude" for where you're at keep you from continuing to improve and make things even better. Enjoy! Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, quest...

Jun 20, 20222 min

Listener Q&A - E101

Listener Q&A - E101 Highlights from this episode: Listener Q&A (1:53) Office Talk: Hiring & Interviewing from the applicant's POV (21:00) In today's episode, we have taken a bunch of listener questions and given you all the answers! We love sharing our thoughts and experiences with you so if you have questions or ever want to chat, connect with us on social media or shoot Dr. Lillie an email at drlillie@theultimateod.com! (1:53) In our Office Talk today, we are talking hiring and wha...

Jun 16, 202229 minEp. 101

Ultimate O.D. Nugget - The Power of Choice

Ultimate O.D. Nugget - The Power of Choice In this week's nugget it's all about the power of choice... your patients', your vendors, and yours. Life is too short to work with people you don't like. This road also goes both ways. Make sure you are the type of person people want to work with as well! Enjoy! Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sendi...

Jun 13, 20222 min

Making Managed Care Work For You - E100

Make Managed Care Work For You - E100 Highlights from this episode: Make Managed Care Work For You (1:56) Office Talk: Office Meeting & Highlight Board (13:07) Managed care is a much talked about battle we fight in our practices. There's the constant back and forth between the poor reimbursements and losing patients because you don't take their insurance. In this episode we are talking about how to make the most of managed care because it's here to stay. This is the sandbox we need to play i...

Jun 09, 202222 minEp. 100

Ultimate O.D. Nugget - Hiring

Ultimate O.D. Nugget - Hiring In this week's nugget it's all about Hiring! This can be one of the worst parts of being a business owner unfortunately but you can use it to your advantage and build a bigger, better practice if you have the foresight to know what you need. Enjoy! Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other...

Jun 06, 20222 min

4 Reasons to Choose YOU! - E99

4 Reasons to Choose YOU! - E99 Highlights from this episode: 4 Reasons to Choose YOU! (2:00) Office Talk: Hiring a Doc & Networking (15:08) When you are venturing into a new niche, practice, etc. there are a few things you are going to want to figure out FIRST to give you the best odds of success. In this episode, we talk about the 4 things you need to know that will make your future patients choose you over the other guy. These include understanding how you are going to compete (because com...

Jun 02, 202221 minEp. 99

Ultimate O.D. Nugget - Efficiency vs. Volume

Ultimate O.D. Nugget - Efficiency vs. Volume In this week's nugget it's all about what kind of practice you are going to have. Are you going to go for an efficient practice and see fewer people but have lower overhead? Or, are you going to have lower fees but higher volume? Which do you think is better for your goals? Enjoy! Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website...

May 30, 20222 min

4 Ways to Make Your Business Successful - E98

4 Ways to Make Your Business Successful - E98 Highlights from this episode: 4 Ways to Make Your Business Successful (1:58) Office Talk: Hiring Saga (21:10) The scary part about starting a business, a niche, etc. is you don't KNOW if it's going to be successful. There is of course always a certain amount of risk you're going to take when starting or adding something new. However, there are also steps you can take to mitigate those risks and set you up to achieve more than you ever thought possibl...

May 26, 202226 minEp. 98

Ultimate O.D. Nugget - The #1 Skill of A Successful Optometrist

Ultimate O.D. Nugget - The #1 Skill of A Successful Optometrist In this week's nugget it's all about what makes an Optometrist successful. What is their secret ingredient that makes it happen for them? We have the answer. Enjoy! Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, ...

May 23, 20223 min

Outside the Box - Social Jazz Interview

Outside the Box - Social Jazz Interview Welcome to new bonus episodes we are launching with a segment called "Outside the Box"! There is a wealth of knowledge to be gained from other businesses/industries that can be applied to our optometric practices. Dr. Nick Lillie is interviewing people from all sorts of professions and businesses to find those nuggets, strategies, etc. that we can take and apply to our own practices. Why reinvent the wheel if there's already a solution and we just need to ...

May 22, 202239 min

Marriage Wisdom Applied To Your Practice - E97

Marriage Wisdom Applied To Your Practice - E97 Highlights from this episode: Marriage Wisdom for Your Practice (1:43) Office Talk: Hiring & Patient Stories (13:03) It's wedding season! With marriage advice being given like crazy, we noticed how fitting a lot of the advice is for not only having a long, successful marriage with your soulmate but also running your practice. This week we are going through three books that we give to newly weds to help them on their journey together and how the ...

May 19, 202223 minEp. 97

Ultimate O.D. Nugget - Why You?

Ultimate O.D. Nugget - Why You? In this week's nugget it's all about why patients should choose you. What do you bring to the table that makes you special? Would you drive 45 minutes to experience an exam at your office? Enjoy! Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, q...

May 16, 20223 min

Creating a Niche in Your Practice - E96

Creating a Niche in Your Practice - E96 Highlights from this episode: Creating a Niche in Your Practice (00:37) Office Talk: Patient of many offices & Hiring (12:01) The Riches are in the Niches! We've all heard this saying right? Well, it's true and it can also be a way to bring in a specialty that you really enjoy. The trick is to have a balance where what you love doing doesn't get ruined by making it part of your business. In this episode, we talk through my journey of choosing a special...

May 12, 202224 minEp. 96

Ultimate O.D. Nugget - Comparison is the Thief of Joy

Ultimate O.D. Nugget - Comparison is the Thief of Joy In this week's nugget it's all about how to keep your joy. Comparison is the quickest way to start losing perspective and let unhappiness and unfulfillment take hold. Don't let that happen to you. Enjoy! Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we ...

May 09, 20223 min

Lessons from Costco - E95

Lessons from Costco - E95 Highlights from this episode: Lessons from Costco (00:47) Office Talk: CEO Mindset in my practice (18:36) If you are lucky enough to have a Costco nearby (or have listened to this podcast for any amount of time), you know how amazing Costco is! In this episode, we talk about what makes it so memorable and why it doesn't just have customers, it has loyal fans. Then, we take it a step further and see how that can be used in our own practices. Enjoy! (00:47) In our Office ...

May 05, 202228 minEp. 95

Ultimate O.D. Nugget - KISS

Ultimate O.D. Nugget - KISS In this week's nugget it's all about how easy you make your life. My advice? Keep it simple stupid. Enjoy! Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com , on social media (click h...

May 02, 20222 min

Three Perks of Private Practice - E94

Three Perks of Private Practice - E94 Highlights from this episode: Three Perks of Private Practice (00:43) Office Talk: Mental health & reviews (17:37) In today's episode, we are talking about some perks of being in private practice versus a corporate chain. FLEXIBILITY is one of the main bonuses here and boy do we think it's worth it! Give a listen and see what else private practice has to offer. (00:43) In our Office Talk today, we are taking a mental health minute and discuss how importa...

Apr 28, 202227 minEp. 94

Ultimate O.D. Nugget - Choosing the Right Candidates

Ultimate O.D. Nugget - Choosing the Right Candidates In this week's nugget it's all about setting yourself up for success and picking the right people. Enjoy! Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com , ...

Apr 25, 20223 min

4 Small Changes with Big ROI - E93

4 Small Changes with Big ROI - E93 Highlights from this episode: 4 Small Changes with BIG ROI (00:44) Office Talk: Addressing problems & Being the squeaky wheel (14:27) There are lots of "big" changes you could make in your practice that would shake things up and improve your ROI... however, those massive shifts aren't always practical in the season you're in or even possible given the limited resources we are often stuck with. This leads to what we are talking about today: 4 small changes t...

Apr 21, 202225 minEp. 93

Ultimate O.D. Nugget - Make the Move

Ultimate O.D. Nugget - Make the Move In this week's nugget it's all about the benefit of being in charge of your own practice. You can make the move. Enjoy! Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com , on...

Apr 18, 20222 min

The Power of the Mind - E92

The Power of the Mind - E92 Highlights from this episode: The Power of Mindset (00:36) Office Talk: How to compete with corporate optical (15:28) Now that we are done with the CEO Mindset series, it's on to how powerful our minds really are. In this episode we discuss some studies done regarding the placebo effect and how mind over matter can make a significant difference in experiences. Check this one out, it may just change your perspective on a lot of areas of your life! (00:36) In today's of...

Apr 14, 202228 minEp. 92

Ultimate O.D. Nugget - One Bad Apple

Ultimate O.D. Nugget - One Bad Apple Welcome back to our Ultimate O.D. Nuggets! These are quick mini-episodes where we bring you a valuable pearl that you can use to start your week out right. In this week's nugget it's all about your staff and what to do if you have a bad apple spoiling the bunch. Enjoy! Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sendi...

Apr 11, 20222 min

CEO Mindset Series: Self Care Part 2 - E91

CEO Mindset Series: Self Care Part 2 - E91 Highlights from this episode: CEO Mindset Series: Self Care Part 2 (00:41) Office Talk: Applying strategy (14:00) This is the final episode of our CEO Mindset Series! We like to think we saved the best for last. Not only is self-care paramount to having the energy and focus to strategize and do all the other steps we have talked about, but it is something that very easily is applied across ones entire life, not just your profession. Today we talk about ...

Apr 07, 202225 minEp. 91

Ultimate O.D. Nugget - Do What You Enjoy

Ultimate O.D. Nugget - Do What You Enjoy Welcome back to our Ultimate O.D. Nuggets! These are quick mini-episodes where we bring you a valuable pearl that you can use to start your week out right. In this week's nugget it's all about doing what you enjoy. Our profession has seemingly endless niches to explore. Find something that gives you juice and do that my friend! Enjoy! Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive con...

Apr 04, 20223 min

CEO Mindset Series: Being a Leader/Ambassador - E89

CEO Mindset Series: Being a Leader/Ambassador - E89 Highlights from this episode: CEO Mindset Series: Being a Leader/Ambassador (00:49) Office Talk: A week of crazy situations! (16:17) In the continuation of our CEO Mindset series, today we are talking about being the "face" of your practice. The office brand is centric around you ESPECIALLY if you are a private practice. This means you need to treat your position as such. Be seen, be out in the community, take part in committees, etc. Being pre...

Mar 24, 202230 minEp. 89

Ultimate O.D. Nugget - The Cost of Saying "Yes"

Ultimate O.D. Nugget - The Cost of Saying "Yes" Welcome back to our Ultimate O.D. Nuggets! These are quick mini-episodes where we bring you a valuable pearl that you can use to start your week out right. In this week's nugget it's all about saying "yes". What does it cost you? Your pride? A few minutes of your time? And what do you get in return? It's probably more than you think. Enjoy! Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For ...

Mar 21, 20223 min

CEO Mindset Series: Your Practice Culture - E88

CEO Mindset Series: Your Practice Culture - E88 Highlights from this episode: CEO Mindset Series: Practice Culture (00:36) Office Talk: New Busy Season (17:05) In the continuation of the CEO Mindset Series, we are talking about your office culture. This piece of the puzzle effects everyone from your staff to your patients and people will love you or leave you because of it. In this episode, we discuss what your culture is currently, what you WANT it to be, and how to get there. Don't miss this o...

Mar 17, 202226 minEp. 88

Ultimate O.D. Nugget - People Believe What You Do

Ultimate O.D. Nugget - People Believe What You Do Welcome back to our Ultimate O.D. Nuggets! These are quick mini-episodes where we bring you a valuable pearl that you can use to start your week out right. In this week's nugget it's all about your actions. You've heard the age-old adage that people may not believe what you say, but they WILL believe what you do. Listen to how we can apply that to our practices and our patients. Enjoy! Join in the fun and subscribe to the podcast to keep up with ...

Mar 14, 20222 min

CEO Mindset Series: Numbers - E87

CEO Mindset Series: Numbers - E87 Highlights from this episode: CEO Mindset Series: Numbers (00:39) Office Talk: Marketing team, Sclerals, & Patient Connections (21:36) We are continuing in our CEO Mindset series this week talking about NUMBERS! The numbers you get as a practice owner may differ some from the standard grading scale you had as a student but they are no less useful in telling you where you are at and what's really going on in your practice. In this episode we talk about differ...

Mar 10, 202235 minEp. 87
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