5 Keys to a Great Office Culture - E50 Highlights from this episode: 5 Keys to a Great Office Culture (00:38) Office Talk: Recalls, Favorite Tools, & Culture Index ( 13:07) If you have ever had a GREAT employer, you can probably attest to the fact that it had a great culture. That, my friends, is the secret sauce of an amazing workplace for both the owner/doctor and the rest of the staff. Creating this great culture and then KEEPING it despite the inevitable turnover of staff is crucial. In ...
Jun 24, 2021•22 min•Ep. 50
5 Hats You Need to Wear as a Practice Owner - E49 Highlights from this episode: 5 Hats You Need to Wear as a Practice Owner (00:56) Office Talk: Morning Huddle, New Hire Progress (15:57) As a practice owner, it can be easy to get lost in the weeds and not spend your time and energy on the most productive things. Learning what is worthy of your attention is the first step. It has taken me a decade to figure this out and as my practice grows and changes, I believe these 5 things will continue to h...
Jun 17, 2021•31 min•Ep. 49
4 Keys to Starting an Office - E48 Highlights from this episode: 4 Keys to Starting an Office (00:45) Office Talk: New Office Design, Marketing (15:50) Having started one practice a decade ago and staring down the barrel of opening another one, I am acutely aware of several things that I believe are a top priority to make a successful new office. Some of these I've had to learn the hard way over the years and I will not underestimate their importance again. (00:45) Big things are happening with ...
Jun 10, 2021•26 min•Ep. 48
7 Things Your Patients Want: Part 2 - E47 Highlights from this episode: 7 Things Your Patients Want: Part 2 (00:34) Office Talk: Expo East & Practice Evaluation (12:05) This week we are wrapping up the 7 Things Your Patients Want and trust me you need to know all of these! Not only will this connect you more to your patients, but it will help you direct your time, effort, and energy to things in your practice that will actually make a difference to the people that matter most: your patients....
Jun 03, 2021•23 min•Ep. 47
7 Things Your Patients Want: Part 1 - E46 Highlights from this episode: 7 Things Your Patients Want: Part 1 (00:47) Office Talk: New Frame Lines, Online Presence (13:02) Patients have demands of us. When we forget this, the patient experience suffers and they will not stick around. This is Part 1 of a 2 part series on the big things that patients want. Some of them you may not expect so tune in and get the full run down! (00:47) Things are moving along with the new office and in creating the vis...
May 27, 2021•25 min•Ep. 46
Multifocal Conversations You Need to Have - E45 Highlights from this episode: Multifocal Conversations You Need to Have (00:37) Office Talk: Meetings, New Office, New Hire, Oh my! (11:36) Out of all the glasses/contacts we prescribe, multifocals could probably be considered the "problem child". These Rx's (and really the patients too for that matter) require some additional care and explanation if it is to be successful. In this episode I lay out the key conversations you need to have to make th...
May 20, 2021•20 min•Ep. 45
Ultimate O.D. Nugget - The Vision Welcome to our new addition: The Ultimate O.D. Nuggets! These are quick mini-episodes where we bring you a valuable pearl that you can use to start your week out right. In this week's nugget it's all about the vision. A vision is a living, breathing entity. If you don't nurture it, it will die. Enjoy! Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on o...
May 17, 2021•2 min
4 Simple Strategies for Growth - E44 Highlights from this episode: 4 Simple Strategies for Growth (00:45) Office Talk: Cold Start Practice Updates & Scleral Progress (:) If I were to ask you if you wanted to grow your practice, I'm sure the answer would be a resounding "YES"! The question then becomes, "how?". It's easy to have paralysis by analysis at that point if you don't have a clear vision or actionable steps to actually grow specific areas of your practice. That is what this run down ...
May 13, 2021•26 min•Ep. 44
Ultimate O.D. Nugget - Connecting Welcome to our new addition: The Ultimate O.D. Nuggets! These are quick mini-episodes where we bring you a valuable pearl that you can use to start your week out right. In this week's nugget I'm talking about connecting with people and building relationships. Enjoy! Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out...
May 10, 2021•2 min
Principles of GreatCustomer Service - E43 Highlights from this episode: Principals of Great Customer Service (00:47) Office Talk: Analyzing Current Office for New Practice Decisions (9:41) A great example of exceptional customer service is how a conflict is handled. This is an art my friends and something that I have slowly been improving on since I began practicing. I have consolidated what I've learned down to several principals to easily share with you. (00:47) Whenever you open an office, yo...
May 06, 2021•23 min•Ep. 43
Ultimate O.D. Nugget - The Power You Have Welcome to our new addition: The Ultimate O.D. Nuggets! These are quick mini-episodes where we bring you a valuable pearl that you can use to start your week out right. In this week's nugget I am talking about the power that you have and how it affects others. Enjoy! Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be se...
May 03, 2021•3 min
Setting Up a Successful Optical - E42 Highlights from this episode: Setting Up a Successful Optical (00:50) Four Questions: Least Favorite Part of the Job? (12:49) Office Talk: Big Announcement!! (21:03) Optical is a huge part of our practices (usually) not only for revenue but also just the sheer space it takes up. I strongly believe that an old, dark, and outdated optical is a great way to discourage patients from buying their glasses from you. Don't worry though, I have a few ideas that might...
Apr 29, 2021•30 min•Ep. 42
Ultimate O.D. Nugget - Taking Care of Your People Welcome to our new addition: The Ultimate O.D. Nuggets! These are quick mini-episodes where we bring you a valuable pearl that you can use to start your week out right. In this week's nugget we discuss the importance of taking care of your team. They are what is going to get you through and build an amazing practice and if you don't take care of them, in this job market, they are going to find something better. Enjoy! Join in the fun and subscrib...
Apr 26, 2021•2 min
5 Ways to Keep Optical Simple - E41 Highlights from this episode: 5 Ways to Keep Optical Simple (00:44) Four Questions: What you love about what you do? (11:00) Office Talk: The Week of Students (15:56) Optical is a large part of the majority of practices. If not set up correctly, it can be an area that can cause patients to glaze over and force your opticians into giving a mini-lens school just to explain the decisions they have to make. My advice: KEEP IT SIMPLE! Both your patients AND your op...
Apr 22, 2021•23 min•Ep. 41
Ultimate O.D. Nugget - Real Life Customer Service Example Welcome to our new addition: The Ultimate O.D. Nuggets! These are quick mini-episodes where we bring you a valuable pearl that you can use to start your week out right. In this week's nugget I give a real life example from my own practice of a situation in which we (in my opinion) provided exceptional customer service. Let how I handled it be a great example or a horrible warning. Enjoy! Join in the fun and subscribe to the podcast to kee...
Apr 19, 2021•8 min
Keys to an Efficient Practice - E40 Highlights from this episode: Keys to an Efficient Practice (00:40) Four Questions: What did you know that you found out was wrong? (11:22) Office Talk: Sclerals & Staffing (19:59) We all know that there are a million little things that go in to a day in the office. Between all those things, I guarantee there are ways to make it more efficient. Today I give you just a few ways that I have found in my own practice to maximize efficiency which in turn will s...
Apr 15, 2021•28 min•Ep. 40
Ultimate O.D. Nugget - The Business of Optometry Welcome to our new addition: The Ultimate O.D. Nuggets! These are quick mini-episodes where we bring you a valuable pearl that you can use to start your week out right. In this week's nugget we discuss how to learn the business side of an optometric practice. It's easier than you think. Enjoy! Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your ema...
Apr 12, 2021•2 min
5 Steps to Marketing Your Practice Like a Pro - E39 Highlights from this episode: 5 Steps to Marketing Your Practice Like a Pro (00:42) Office Talk: A Visit from Dr. Hass (14:37) When times are tough or budgets need to be pared down, usually marketing is one of the first things to go unfortunately. I think marketing is usually put on the back burner because they are not good at it or they do not know where to start. Today I go over 5 simple steps to help you jump start your marketing and set you...
Apr 08, 2021•24 min•Ep. 39
3 Unique Solutions to Glasses Issues - E38 Highlights from this episode: 3 Unique Solutions to Glasses Issues (00:55) Four Questions (8:40) Office Talk: Protect Your Reputation (19:10) In today's run down we talk about some out-of-the-box optical solutions I have used over the years to help give my patients the kind of vision that they want and need for their lifestyle. These might be some options you haven't thought about before and now you'll have something to try when the situation arises. (0...
Apr 07, 2021•31 min•Ep. 38
Ultimate O.D. Nugget - Standing on the Shoulders of Giants Welcome to our new addition: The Ultimate O.D. Nuggets! These are quick mini-episodes where we bring you a valuable pearl that you can use to start your week out right. In this week's nugget I think back to what one of my greatest mentors taught me through his love of this profession. Enjoy! Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register ...
Apr 05, 2021•2 min
Ultimate O.D. Nugget - Be in the Mix Welcome to our new addition: The Ultimate O.D. Nuggets! These are quick mini-episodes where we bring you a valuable pearl that you can use to start your week out right. In this week's nugget we are making a point of knowing the state of your practice. Be in the mix! Enjoy! Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be s...
Mar 29, 2021•2 min
Staffing: The Family You Choose - E37 Highlights from this episode: Staffing: The Family You Choose (00:40) Office Talk: Tales of the Specialty Niche (11:48) Staffing. It's one of the most consistent battles we face as practice owners. In this episode, we cover the importance of having a vision for your office, what your metrics are for knowing how many staff you need and what to pay them, what you should expect them to be able to do, availability, and how they fit into your office culture. Havi...
Mar 25, 2021•22 min•Ep. 37
Ultimate O.D. Nugget - Patient Appreciation Welcome to our new addition: The Ultimate O.D. Nuggets! These are quick mini-episodes where we bring you a valuable pearl that you can use to start your week out right. In this week's nugget I talk about something I do in my practice to show patient appreciation that ALSO works as a form of internal marketing. Enjoy! Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure t...
Mar 22, 2021•2 min
5 Little Things That Will Make A Big Difference in Your Practice - E36 Highlights from this episode: 5 Little Things That Will Make A Big Difference In Your Practice (00:36) Office Talk: Staff out and Scleral Fits! (11:48) In today's episode, I have some rarely mentioned pearls that can improve your efficiency in the exam chair and give you a new perspective on a common headache we have to deal with: rx checks! (00:36) This week I had my two top staff members out for various reasons so listen to...
Mar 18, 2021•23 min•Ep. 36
Ultimate O.D. Nugget - The Power of Networking Welcome to our new addition: The Ultimate O.D. Nuggets! These are quick mini-episodes where we bring you a valuable pearl that you can use to start your week out right. In this week's nugget I talk about the power of networking. Whatever your goals are, there are people out there that can help you reach them. Time to utilize your network and find them! Join in the fun and subscribe to the podcast to keep up with all the great content coming down the...
Mar 15, 2021•2 min
The Patient Experience: Part 3 - E35 Highlights from this episode: The Patient Experience: Part 3 (00:48) Cold Start: Paying Yourself (10:39) Office Talk: Staff Quizzes (17:26) This week we finish up the Patient Experience series where we are taking a look at the process a patient goes through coming into your practice and seeing it all from their perspective. The final part we discuss today is covering everything that happens once the patient LEAVES your practice after their exam and optical. U...
Mar 11, 2021•28 min•Ep. 35
Ultimate O.D. Nugget - Do More of What You Love Welcome to our new addition: The Ultimate O.D. Nuggets! These are quick mini-episodes where we bring you a valuable pearl that you can use to start your week out right. In this week's nugget Dr. Lillie shares his philosophy on how to make your practice and life in general more enjoyable. Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on o...
Mar 08, 2021•2 min
The Patient Experience: Part 2 - E34 Highlights from this episode: Patient Experience: Part 2 (00:50) Office Talk: Mistakes & Office Updates (18:48) Closing Thought: The Hedonic Treadmill (28:11) In Part 2 of our Patient Experience series, we follow the patient through their actual exam with you and through the optical process. Remember to take a good look at your practice from the patient perspective to identify inefficiencies, issues, or areas that could be better. (00:50) There's a small ...
Mar 04, 2021•31 min•Ep. 34
Ultimate O.D. Nugget - Vendor Relationships Welcome to our new addition: The Ultimate O.D. Nuggets! These are quick mini-episodes where we bring you a valuable pearl that you can use to start your week out right. In this week's nugget Dr. Lillie gives some great advice on how to handle relationships with your vendors and use them to your advantage. Enjoy! Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to reg...
Mar 01, 2021•3 min
The Patient Experience: Part 1 - E33 Highlights from this episode: The Patient Experience Part 1 (00:46) Office Talk: Be My Valentine (14:26) Over the next few episodes I am going to go through the patient life cycle and experience with you. I believe it's important to take a different perspective to know where you need to improve your practice and who better to take that perspective from than the consumer! Don't miss out on this segment and you will find some great ways to improve that you prob...
Feb 25, 2021•24 min•Ep. 33
