Optometry: The Ultimate O.D. - podcast cover

Optometry: The Ultimate O.D.

Optometry: The Ultimate O.D. Podcastwww.theultimateod.com
Welcome to The Ultimate O.D. podcast with host, optometrist and practice owner, Dr. Nick Lillie. Join us weekly as Dr. Lillie brings the real talk with hard won wisdom and levity on all things Optometry such as practice management, practice specialties, business tips, and more all from his own personal experience!
Last refreshed:
Follow this podcast in the Metacast mobile app to refresh it and see new episodes.
Download Metacast podcast app
Podcasts are better in Metacast mobile app
Don't just listen to podcasts. Learn from them with transcripts, summaries, and chapters for every episode. Skim, search, and bookmark insights. Learn more

Episodes

Authentic Passion Cannot Be Duplicated: Your Secret to Professional Success | E261

Authentic Passion Cannot Be Duplicated: Your Secret to Professional Success | E261 Highlights from this episode: Authentic Passion Cannot Be Duplicated: Your Secret to Professional Success (00:59) Closing Thought: Effort and Success (21:36) In this episode we are talking about enjoying your work even amidst challenges like a broken phoropter or a leaking ceiling. Loving what you do makes you unbeatable. You cannot beat authentic passion. Join in the conversation and subscribe to the podcast to k...

Jul 10, 202525 minEp. 261

Small Space, Big Profits: Optometry Practice Growth | E260

Small Space, Big Profits: Optometry Practice Growth | E260 Highlights from this episode: Small Space, Big Profits: Optometry Practice Growth (01:12) Closing Thought: Everything has a price (18:46) Today we are answering a listener question that was submitted and I think will give great value to everyone! The question is from an OD couple running their own private practice in a small space and looking for ideas to optimize it and work as efficiently as possible. I have 3 main suggestions that I h...

Jul 03, 202522 minEp. 260

4 Areas of Focus for Practice Success Within 12 Months | E259

4 Areas of Focus for Practice Success Within 12 Months | E259 Highlights from this episode: 4 Areas of Focus for Practice Success Within 12 Months (00:48) Closing Thought: Delusional Belief! (14:21) In this episode we are talking about a pivotal moment that truly shaped my journey toward becoming the CEO of my practice, shifting my focus from the exam room to coaching staff and growing the business. It all stemmed from a question from a potential associate: "What would your goal be fore me at th...

Jun 26, 202517 minEp. 259

The Growth Playbook: Wisdom from Coaching and Business | E258

The Growth Playbook: Wisdom from Coaching and Business | E258 Highlights from this episode: The Growth Playbook: Wisdom from Coaching and Business (1:00) Closing Thought: (21:04) I am making the jump back into football, my friends! Coaching that is - and as I have been preparing for the upcoming practices, I am reminded of the amount of mentorship that takes place in sports. There are 5 key principles that I want to share with my team that also are incredibly applicable to our practices. I will ...

Jun 19, 202525 minEp. 258

Applying the Disney Standard: Communication & Combustion Points | E257

Applying the Disney Standard: Communication & Combustion Points | E257 Highlights from this episode: Applying the Disney Standard: Communication & Combustion Points (01:05) Closing Thought: The power of positive feedback (19:28) One of my practice's main core values is "Care". This value has evolved over the last year as it became clear that we were very good at caring for our patients... but we were NOT caring for each other as team members. This led me to implement principles from the ...

Jun 12, 202522 minEp. 257

The Relentless Pursuit of Practice Growth | E256

The Relentless Pursuit of Practice Growth | E256 Highlights from this episode: The Relentless Pursuit of Practice Growth (00:48) Closing Thought: Happiness Comes From Striving Towards the Mission (18:27) In this episode we are talking about the challenges and strategies of scaling from an early-stage startup to a multi-million dollar practice. Growth is a continuous, demanding process that requires resilience, strategic planning, and difficult conversations but let me assure you - it's worth it!...

Jun 05, 202521 minEp. 256

Practice Management: Lessons Learned | E255

Practice Management: Lessons Learned | E255 Highlights from this episode: Practice Management: Lessons Learned (00:13) Closing Thought: The Cost (22:53) This episode is a conglomeration of the biggest lessons learned and tools I've used the past few months to lay the foundation for the next level. We are putting things in place for another doctor, another location, and beyond! Learn from my mistakes and cut some time off your own journey. Join in the conversation and subscribe to the podcast to ...

May 29, 202524 minEp. 255

How to Grow Your Practice Without Destroying It | E254

How to Grow Your Practice Without Destroying It | E254 Highlights from this episode: How to Grow Your Practice Without Destroying It (00:53) Closing Thought: Humble enough to be replaced, wise enough to know there's no one like me (15:07) I have found the age-old adage "if you're not growing, you're dying" certainly applies to optometry practices. If you aren't moving towards something bigger or better, you are fading away. Growth, however, can bring more than just more revenue - it can be the b...

May 22, 202517 minEp. 254

The True Cost of Poor Management: Your Culture | E253

The True Cost of Poor Management: Your Culture | E253 Highlights from this episode: The True Cost of Poor Management: Your Culture (01:05) Closing Thought: You Don't Learn How to Swim by Reading About Water (19:57) If you have listened to this podcast for any length of time, you know how important culture is in our practice. The issue as of late has been finding the source of a culture breakdown... and it has been located: our management. It's a kick to the gut realizing that the people you have...

May 15, 202522 minEp. 249

How to Become So Valuable, You Are Not Needed in Your Practice | E252

How to Become So Valuable, You Are Not Needed in Your Practice | E252 Highlights from this episode: How to Become So Valuable, You Are Not Needed in Your Practice (00:53) Closing Thought: If you always do what you've always done... (27:55) The more meetings I attend with my P3 study group, the more my vision is crystallizing for what I was my practice to become. I have created a 6 month to 5 year plan of attack for making myself so valuable that I am no longer necessary for my practice to operat...

May 08, 202530 minEp. 252

Critical Moves Today for Your Dream Practice Tomorrow | E251

Critical Moves Today for Your Dream Practice Tomorrow | E251 Highlights from this episode: Critical Moves Today for Your Dream Practice Tomorrow (1:04) Closing Thought: Fear comes from inexperience, not incapability (22:09) The more time I spend with people that are more successful than I and have the kind of life and practices that I dream about, the more I realize all the steps are there, I just need to start walking. There are things I've heard for years that I either didn't believe or didn't...

May 01, 202524 minEp. 251

How to Manage Rising Costs & Thrive | E250

How to Manage Rising Costs & Thrive | E250 Highlights from this episode: How to Manage Rising Costs & Thrive (00:51) Closing Thought 1: Your Comfort Zone is a Beautiful Place (10:49) Closing Thought 2: Until the Lion Learns to Write, Every Story Will Glorify the Hunter (12:42) Tariffs are the word of the moment right now but not to fear, there are many ways we can position ourselves to make it a smooth transition. The key to doing this however is knowing what your costs and numbers are s...

Apr 24, 202518 minEp. 250

1 Step Back, 2 Steps Forward: The Power of a Break | E249

1 Step Back, 2 Steps Forward: The Power of a Break | E249 Highlights from this episode: 1 Step Back, 2 Steps Forward: The Power of a Break (00:52) Closing Thought: Trading Time for Money (21:00) Being out of the office doesn't seem like it would be a smart move when you are trying to grow your practice. On paper it doesn't make sense - however, I'm here to tell you it does! Taking time away from the office has been one of my greatest weapons in my growth and expansion. Let me share what I do and...

Apr 17, 202523 minEp. 249

The Power of a TEAM Approach to the Patient Journey | E248

The Power of a TEAM Approach to the Patient Journey | E248 Highights from this episode: The Power of a TEAM Approach to the Patient Journey (00:52) Closing Thought: Success vs. Happiness (14:09) The last office meeting we had was probably one of the best we've ever had in regards to strengthening our efficiency and improving our office culture. We sat down and every department listed out things that were slowing them down in their workflows along the patient journey through the practice. Eyes we...

Apr 10, 202516 minEp. 248

How Playing the Long Game & Doubling Down on Trust Has Affected My Practice | E247

How Playing the Long Game & Doubling Down on Trust Has Affected My Practice | E247 Highlights from this episode: How Playing the Long Game & Doubling Down on Trust Has Affected My Practice (00:43) Closing Thought: Praise in Public, Correct in Private (14:15) Planning for the future is always a good idea, however for some reason we can forget that when it comes to our patients. Something I've done for years and just recently pinpointed is that I am all about playing the long game with my ...

Apr 03, 202517 minEp. 247

How To Stay Motivated in Private Practice | E246

How To Stay Motivated in Private Practice | E246 Highlights from this episode: How To Stay Motivated in Private Practice (00:33) Closing Thought: Don't forget to live (17:08) It's easy to fall into a mindless routine in private practice. The problem then is trying to not make stupid decisions (ie. purchasing equipment you don't have a plan to use, etc.) because there's no big picture goal. In this episode we are discussing how I battle this feeling quite often and what I've done to overcome it t...

Mar 27, 202520 minEp. 246

How to Be A Better Doctor - It's Not What You Think | E245

How to Be A Better Doctor - It's Not What You Think | E245 Highlights from this episode: How to Be A Better Doctor - It's Not What You Think (00:38) Closing Thought: The Parable of 3 Stone Cutters (15:14) There's a lot that goes into being a good doctor. While clinical knowledge is incredibly important, my hot take is there is something else that is the deciding factor on whether you are considered a great doctor or not. Let me know if you agree and if you think you've mastered this in your prac...

Mar 20, 202518 minEp. 245

Anatomy of an Effective Office Meeting | E244

Anatomy of an Effective Office Meeting | E244 Highlights from this episode: Anatomy of an Effective Office Meeting (00:49) Closing Thought: Double the Pleasure, Divide the Pain (19:26) We've talked about the importance of office meetings before but in this episode we are breaking it down to what actually needs to be included to make them worth it. A great office meeting requires preparation and work but trust me - if done right - it will help promote a phenomenal office culture and staff camarad...

Mar 13, 202522 minEp. 244

How A Scorecard Helped My Practice Have the Best Two Months Ever | E243

How A Scorecard Helped My Practice Have the Best Two Months Ever | E243 Highlights from this episode: How A Scorecard Helped My Practice Have the Best Two Months Ever (01:01) Closing Thought: Manage Your Ego. Manage Your Thoughts. (16:44) Since adding an associate about 6 months ago, we have taken lots of steps to improve my practice. We are all familiar with the phrase "what gets measured gets managed" and that is exactly what we leaned into with the creation of our practice "Scorecard". This w...

Mar 06, 202520 minEp. 243

How to Build Trust in Your Practice | E242

How to Build Trust in Your Practice | E242 Highlights from this episode: How to Build Trust in Your Practice (00:36) Closing Thought: You can't learn what you think you already know (23:14) Trust is the foundation of any practice. Whether it's your patients, your staff, or your associates, rapport must be built before they're going to put any faith in you. I have learned this lesson the hard way a few times over the years and am happy to say I've come out the other side and can now pass it along...

Feb 27, 202526 minEp. 242

5 Critical Steps to Develop Your Team | E241

5 Critical Steps to Develop Your Team | E241 Highlights from this episode: 5 Critical Steps to Develop Your Team (00:44) Closing Thought: Love of the Journey (21:34) As your practice grows and changes, so must your team! During the expansion season of my practice, I added one doctor and 2 additional staff positions which put me at 8 total support staff. Of those 8, 4 of them have started within the last 6 months! This gave me the opportunity (or rather the need) to grow and train up a new team. ...

Feb 20, 202525 minEp. 241

5 Tricks to Weathering the Storms of Private Practice | E240

5 Tricks to Weathering the Storms of Private Practice | E240 Highlights from this episode: 5 Tricks to Weathering the Storms of Private Practice (00:45) Closing Thought: Mastery is Priceless (22:09) If there's one thing I've learned over the past 13 years it's that there will always be ups and downs in private practice. The way you get through it is by understanding that everything is a season and then implementing these 5 tricks to get your head above water and keep going. Join in the conversat...

Feb 13, 202523 minEp. 240

3 Reasons 2025 is Going to Be Our Best Year Yet! | E239

3 Reasons 2025 is Going to Be Our Best Year Yet! | E239 Highlights from this episode: 3 Reasons 2025 is Going to Be Our Best Year Yet! (00:42) Closing Thought: If there's money in the bank, we're not dead yet (23:13) While planning for this year, there are 3 things that keep coming to the forefront in how I run my practice that I believe are going to make this the best year yet and I am excited to share them with you! Let's grow! Join in the conversation and subscribe to the podcast to keep up w...

Feb 06, 202525 minEp. 239

2 Lessons from a New Level of Private Practice | E238

2 Lessons from a New Level of Private Practice - E238 Highlights from this episode: 2 Lessons from a New Level of Private Practice (01:03) Closing Thought: The Neural Re-wiring Process (17:23) Part of achieving a new level in practice is getting new perspective and realizations when you step back and take a look at what you are doing and where you've been. There are a couple things I've known but lately their importance has really been obvious plus I have an optical nugget for you based off of s...

Jan 30, 202521 minEp. 238

The One Controllable Thing Holding You Back in Your Practice | E237

This is the One Thing That's Holding You Back in Your Practice | E237 Highlights from this episode: The One Controllable Thing Holding You Back in Your Practice (00:33) Closing Thought: Do what you love! (17:58) Thinking back to my sports days, I had some incredibly influential coaches. There are some things that have stuck with me that I'm now applying to life as a business owner. Shoot me a message with how you want to practice. What's your dream schedule like? Do you see patients? Are you onl...

Jan 23, 202523 minEp. 237

5 Things I Wish I Knew When I Started My Practice | E236

5 Things I Wish I Knew When I Started My Practice | E236 Highlights from this episode: 5 Things I Wish I Knew When I Started My Practice (00:34) Closing Thought: Be the person you needed when you were young (21:11) There are so many lessons I've learned over the past 13 years in practice but there are 5 that really stick out. I wish I fully understood these from the beginning and I want to share them to hopefully help you get ahead much faster than I did. Join in the conversation and subscribe t...

Jan 16, 202524 minEp. 236

How to Go From Owner-Practitioner to Owner-Operator | E235

How to Go From Owner-Practitioner to Owner-Operator | E235 Highlights from this episode: How to Go From Owner-Practitioner to Owner-Operator (00:39) Closing Thought: How much can I lose and still be ok? I received a great question from a listener that I wanted to answer with a full episode on my thoughts. This question is how to make that transition from owner-practitioner to owner-operator. This is still very much a work-in-progress but I've already learned some incredibly valuable things makin...

Jan 09, 202525 minEp. 235

3 Questions to Focus Your Goal-Setting | E234

3 Questions to Focus Your Goal-Setting | E234 Highlights from this episode: 3 Questions to Focus Your Goal-Setting (00:36) Closing Thought: What Does "Being" Allow You to "Do"? (20:52) As we head into a new year, this is typically the time we look back and take stock of the previous one. This facilitates your annual goal setting and to get the most out of this, we need to focus. There are a few questions I've been working on answering lately to help me narrow down what my goals should be to get ...

Jan 02, 202523 minEp. 234

Top Wins & Losses of 2024 for My Private Practice | E233

Top Wins & Losses of 2024 for My Private Practice | E233 Highlights from this episode: Top Wins & Losses of 2024 for My Private Practice (00:47) Closing Thought: Reflection in Boiling Water (21:12) 2024 has been an incredible year! While it has been much more positive than negative, there were still some losses that took place. Let's take a look back at some of the biggest triumphs and defeats of this past year and the lessons they brought so we can use that going forward to make 2025 an...

Dec 26, 202423 minEp. 231

3 Private Practice Lessons That Took Me 13 Years to Learn | E232

3 Private Practice Lessons That Took Me 13 Years to Learn | E232 Highlights from this episode: 00:42 - 3 Private Practice Lessons That Took Me 13 Years to Learn 23:01 - Closing Thought: No Shoes The end of the year is a great time for reflection and as is said so often "hind sight is 20/20". Let me share some lessons that I have been learning the past 13 years but have really come into clarity the past few months. These are some big picture things that I hope will give some encouraging perspecti...

Dec 19, 202424 minEp. 232
For the best experience, listen in Metacast app for iOS or Android