Customer Journey Mapping and Marketing Ops
Sep 22, 2021•45 min•Season 1Ep. 27
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Episode description
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What is Customer Journey Mapping? If you are in Marketing Ops, should you care? We tackle these questions, plus the difference between personas, ICPs (hint: it is not Insane Clown Posse), journey mapping in our conversation with Lucas and Islin Munisteri of Theia Marketing.
Recorded live on September 21, 2021.
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