In this episode of Opinion Party, hosts Laura Jones and Jason Gaikowski explore the myth of global brands, discussing how brands can appear differently across markets and the challenges of maintaining a consistent brand promise. They are joined by Peter Everett, who shares his extensive experience in building brands globally, emphasizing the importance of local insights and cultural nuances. The conversation covers the definition of a global brand, strategies for entering new markets, and the ba...
Jul 16, 2025•46 min•Ep. 8
Opinion Party, the marketing podcast, examines the most pervasive myths in modern marketing through the cold, cruel lens of data. Season 1 features hosts Laura Jones (CEO, BAV Group) and Jason Gaikowski (Chief Transformation Officer, VML) as they welcome guests from across the branding and marketing spectrum. Don't miss any of our season 1 Guests: John Sabine - Merriam-Webster Social Media Guru Jason Falls - Winfluence Tina Cartwright - Rebranding Motherhood Fumi Abe - Comedian/Ex BAV-er Kimberl...
Jun 24, 2025•50 sec•Ep. 10
In this episode of Opinion Party, hosts Laura Jones and Jason Gaikowski explore the concept of brand purpose and its significance in modern marketing. They discuss the evolution of purpose-driven businesses, the challenges faced by legacy brands, and the importance of measuring purpose effectively. Guest Samuel Monnie shares insights on how to implement purpose in organizations and the economic benefits of empathy in business. The conversation emphasizes the need for a balance between purpose an...
Jun 17, 2025•59 min•Ep. 7
In this 3 minute version episode 8 of Opinion Party, hosts Laura Jones and Jason Gaikowski explore the concept of brand purpose and its significance in modern marketing. They discuss the evolution of purpose-driven businesses, the challenges faced by legacy brands, and the importance of measuring purpose effectively. Guest Samuel Monnie shares insights on how to implement purpose in organizations and the economic benefits of empathy in business. The conversation emphasizes the need for a balance...
Jun 09, 2025•3 min•Ep. 7
In this episode of Opinion Party, hosts Laura Jones and Jason Gaikowski engage in a deep discussion about whether brands should take a stand on social issues. They explore the data behind brand loyalty, the complexities of consumer reactions to activism, and the role of CEOs in navigating these challenges. Professor Kimberly Whitler joins the conversation, sharing her insights on the impact of marketing on corporate governance and the importance of authenticity in brand activism. The episode con...
Jun 03, 2025•56 min•Ep. 6
In Season 1, Episode 6, of Opinion Party, hosts Laura Jones and Jason Gaikowski engage in a deep discussion about whether brands should take a stand on social issues. They explore the data behind brand loyalty, the complexities of consumer reactions to activism, and the role of CEOs in navigating these challenges. Professor Kimberly Whitler joins the conversation, sharing her insights on the impact of marketing on corporate governance and the importance of authenticity in brand activism. The epi...
May 28, 2025•3 min•Ep. 6
It's S1 E5 of Opinion Party! Hosts Laura Jones and Jason Gaikowski explore the intersection of brand humor and marketing with comedian @thefumiabe . They discuss the evolving role of humor in advertising, the importance of authenticity, and the creative processes behind comedy. The conversation delves into the effectiveness of comedic characters in advertising, the challenges of cultural identity in humor, and the implications of AI in the creative industry. The episode wraps up with insights on...
May 21, 2025•54 min•Ep. 5
A three minute version of S1 E5 of where Opinion Party, where hosts Laura Jones and Jason Gaikowski explore the intersection of brand humor and marketing with comedian Fumi Abe . They discuss the evolving role of humor in advertising, the importance of authenticity, and the creative processes behind comedy. The conversation delves into the effectiveness of comedic characters in advertising, the challenges of cultural identity in humor, and the implications of AI in the creative industry. The epi...
May 13, 2025•3 min•Ep. 5
In this episode of Opinion Party, hosts Laura Jones and Jason Gaikowski delve into the concept of authenticity in branding, particularly in the context of motherhood. They discuss the challenges and realities of motherhood, the disconnect between societal expectations and actual experiences, and the importance of creating authentic imagery in marketing. Guest Tina Cartwright shares her journey of rebranding motherhood and the need for community support, education, and resources for mothers. The ...
May 06, 2025•59 min•Ep. 4
In this episode of Opinion Party, hosts Laura Jones and Jason Gaikowski delve into the concept of authenticity in branding, particularly in the context of motherhood. They discuss the challenges and realities of motherhood, the disconnect between societal expectations and actual experiences, and the importance of creating authentic imagery in marketing. Guest Tina Cartwright shares her journey of rebranding motherhood and the need for community support, education, and resources for mothers. The ...
Apr 29, 2025•3 min•Ep. 4
In this episode of Opinion Party, hosts Laura Jones and Jason Gaikowski explore the complexities of fame in marketing, discussing the pitfalls of pursuing fame for its own sake versus focusing on genuine influence. They introduce Jason Falls, who shares insights from his book 'Winfluence' and emphasizes the importance of strategic influence over mere celebrity endorsements. The conversation delves into the impact of influencer culture on youth, the necessity of building trust with customers, and...
Apr 22, 2025•54 min•Ep. 3
A preview of Season 1, Episode 3 of Opinion Party, where hosts Creators & Guests Laura Jones - Host Jason Gaikowski - Host Jason Falls - Guest explore the complexities of fame in marketing, discussing the pitfalls of pursuing fame for its own sake versus focusing on genuine influence. They introduce Jason Falls, who shares insights from his book 'Winfluence' and emphasizes the importance of strategic influence over mere celebrity endorsements. The conversation delves into the impact of influ...
Apr 15, 2025•3 min•Ep. 3
In this conversation, Laura Jones, Jason Gaikowski, and John Sabine discuss the critical role of trust in branding, particularly focusing on Merriam-Webster's unique position as a trusted brand in a low-trust environment. They explore the historical significance of Merriam-Webster, the importance of authenticity and engagement in building trust, and the challenges brands face in maintaining trust in the digital age. The discussion also touches on the evolution of language, the significance of sp...
Apr 08, 2025•52 min•Ep. 2
A sneak peek into episode 2 with Laura Jones, Jason Gaikowski, and John Sabine of Merriam-Webster where discuss the critical role of trust in branding, particularly focusing on Merriam-Webster's unique position as a trusted brand in a low-trust environment. Full episode available on 4/8/2025. They explore the historical significance of Merriam-Webster, the importance of authenticity and engagement in building trust, and the challenges brands face in maintaining trust in the digital age. The disc...
Apr 02, 2025•3 min•Ep. 2
Introducing Opinion Party and your hosts Laura Jones and Jason Gaikowski who will delve into the pervasive myths in modern marketing, emphasizing the importance of data-driven decision-making across eight episodes this season. Find us at https://www.theopinionparty.com Opinion Party is brought to you by: BAV Group, the world’s leading authority on data-driven branding. ™️ Our strategic consulting services transform brand growth into brand = growth. Whether you need to analyze, transform, or grow...
Mar 19, 2025•2 min•Ep. 1
In this episode of Opinion Party, hosts Laura Jones and Jason Gaikowski delve into the pervasive myths in modern marketing, emphasizing the importance of data-driven decision-making. They discuss the balance between brand fame and meaningful differentiation, the evolving nature of brand identity, and the critical role of customer experience in building brand equity. The conversation also touches on purpose-driven marketing and the need for collaboration between internal and external brand perspe...
Mar 19, 2025•47 min•Ep. 1
