Ophthalmology Business Podcast - podcast cover

Ophthalmology Business Podcast

Ophthalmology Business Academywww.obacademy.org
An American podcast that interviews leading expert consultants in Ophthalmology to offer tips and advice to; ophthalmologists, specialists, surgeons, practice managers, and administrators worldwide. Join the 'Ophthalmology Business Podcast' every other Wednesday as we invite special guest speakers to help you improve, grow, and manage your practice!
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Episodes

Doing Good Is Good for Your Practice: Improve Morale and Grow the Bottomline

This episode features Dr. Cathleen McCabe, who provides valuable insights into the significance of charitable care in ophthalmology and how it can benefit your practice. Charitable care entails more than just offering medical treatments to those who cannot afford them. It is a transformative approach that can profoundly impact an individual's life.

Mar 01, 202331 min

Patient Engagement Trends

In this episode, Brian Stone, Co-founder & Chief Strategy Officer of Clearwave, an expert in patient engagement, shares his insights on the importance of strategy in the healthcare industry. He emphasizes the need for healthcare providers to adopt patient engagement platforms to improve patient experiences, drive patient satisfaction, and enhance healthcare outcomes. He also shares his experiences working with physicians and practice owners to develop and implement patient engagement strateg...

Feb 22, 202335 min

How to make 2023 your best year yet with powerful marketing

This episode is one of the most exclusive episodes of the Ophthalmology Business Podcast. Naren Arulrajah, CEO of Ekwa Marketing and Ophthalmology Marketing Expert, conducts an insightful discussion about digital marketing techniques, such as SEO strategies, with our fabulous co-host Sarah Duval, Director of Marketing and Business Development at Concord Eye Center.

Feb 15, 202337 min

Practice Start-up and Management of Retina Surgery In-Office

Dr. Omar Shakir is an innovative Physician who started his private practice rather than choosing to work at a hospital. Coastal Eye Surgeons is the brand Dr. Shakir developed throughout his career. In this episode, he shares his journey in building his practice, the problems he faced, benefits and pitfalls of owning and managing a private practice. In addition, he talks about office-based retina surgery and its success.

Feb 08, 202323 min

Host a Cataract Surgery Lunch & Learn - and fill every seat in the house!

In this episode, Kathleen A. Otto, Director of Marketing at Fitchte, Endl & Elmer Eyecare, talks about the “Cataract Surgery Lunch and Learn.” The cataract surgery lunch and learn is a thoughtful, safe event with IN-PERSON information delivery. Kathleen has implemented result-driven marketing strategies to attract patients to this event and increased the number of cataract surgeries performed in her practice through this strategy.

Feb 01, 202324 min

Switching EMR Systems

In this episode, Guido Piquet, Chief Operations Officer of Mann Eye Institute, shares the importance and benefits of switching EMR/EHR systems & tips you can follow to make switching EHRs a seamless experience.

Jan 18, 202329 min

Office-Based Cataract Surgery

In this exclusive episode, Tony Burns, Principal Founder, Chief Strategy Officer of iOR Partners & Naren Arulrajah, Founder of Ophthalmology Business Academy, Ophthalmology Marketing Consultant & CEO of Ekwa Marketing, discuss Office-Based Cataract Surgery and how it can be an efficient solution in the planning, development, operations, and support of ophthalmic practices. Tony Burns also shares tips for physicians on growing their careers and strategies to grow their practice in 2023....

Jan 11, 202317 min

Hiring and Retention in 2023 and Beyond

In this episode, Megan Odell, Associate Director of ASCRS Foundation, discusses the hiring and retention strategies for 2023 and beyond.

Jan 04, 202329 min

How Patients Choose a Doctor in 2022 and Beyond?

In this episode, Naren Arulrajah, CEO of Ekwa Marketing and Founder of Ophthalmology Business Academy, discusses how patients search online and what practices can do to ensure they find them.

Dec 28, 202225 min

Social Media Strategies for Ophthalmologists

In this episode, Dr. Nimesh Patel, Assistant Professor of Ophthalmology at Harvard Medical School, Assistant Professor of Bascom Palmer Eye Institute, Vitreoretinal Surgeon of Massachusetts Eye & Ear Infirmary, and Director of Pediatric Retina at Boston Children's Hospital, discusses effective social media strategies, techniques and tips for ophthalmologists that will help them with the online audience, community and influence.

Dec 21, 202229 min

Looking Back Looking Ahead

In this episode, Dr. Paul Pender, Director of Digital Health Communications, Vxtra Health, discusses,

Dec 14, 202220 min

Leadership in Tough Times

In this episode, Guido Piquet, Chief Operations Officer of Mann Eye Institute, Co-host of Ophthalmology Business Podcast & Naren Arulrajah, CEO of Ekwa Marketing and Founder of Ophthalmology Business Academy, discusses and highlights the vital factors a leader should consider in tough times. Listen to get inspired!

Dec 07, 202235 min

Leading with Intention

In this exclusive episode, Sarah Duval, Director of Marketing and Business Development at Concord Eye Center & Naren Arulrajah, CEO of Ekwa Marketing and Founder of Ophthalmology Business Academy, discusses how to lead employees with intention. Listen to get inspired!

Nov 30, 202227 min

Ophthalmology Business Academy Vision and Podcast Strategy

In this show, Guido Piquet, Chief Operations Officer at Mann Eye Institute & Naren Arulrajah, Introduces the brand new podcast series & platform - Ophthalmology Business Podcast. Naren Arulrajah, CEO of Ekwa Marketing, Founder of Ophthalmology Business Academy and author of 16 distinct publications, shares his unorthodox road to entrepreneurialism & what has led him to start the Ophthalmology Business Academy and the benefits for the academy members and the vision, mission, and strat...

Nov 23, 202220 minSeason 1Ep. 1
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