Rolex Shutters Carl F. Bucherer Brand – A Sign of Industry Consolidation?

On February 7, 2025, Swiss media outlet Bilanz reported that Rolex is shutting down the Carl F. Bucherer watch brand, which it acquired in 2023 as part of its purchase of Bucherer – the global watch retailer. The decision to shutter any watch brand, particularly one dating back to 1888 with significant in-house watchmaking is major news. And it’s a story with broader implications for the watch industry at large. So with that in mind, on this special episode of Openwork we’re delving into the details and taking a look at what it all means.

Hosted by Asher Rapkin and Gabe Reilly, co-founders of Collective Horology, Openwork goes inside the watch industry.

You can find us online at collectivehorology.com. To get in touch with suggestions, feedback or questions, email [email protected].