OpenSponsorship

OpenSponsorship is the world's largest marketplace connecting hundreds of brands with over 5,000 professional athletes, teams and events for marketing campaigns!

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Episodes

How to best leverage professional athletes around major sport events w/ Matt Hochberg - Episode #19

With major sporting events happening throughout the year, like March Madness, the NFL Draft, MLB Opening Day, there are TONS of opportunities for brands to leverage professional athletes in their marketing campaigns. We bring in OpenSponsorship Account Manager, Matt Hochberg, to discuss some campaigns he's helping brands run around major sporting events + the results they have seen so far. 2:50 - How can advertisers target specific regional markets? Jason and Matt discuss Quip’s campaign with pr...

Apr 26, 2019•14 min

Russell Wilde Jr, COO of Front Office Sports - Episode #18

Russell Wilde Jr, COO of Front Office Sports (@RussWildeJr on Twitter), joins us today for the latest episode of Tackling Sports Sponsorship. Front Office Sports plays a unique and hugely important role as a digital publisher at the intersection of sports and business. They're publishing UNBELIEVABLE content on a daily basis, including content around athlete sponsorship deals, college sports, eSports, marketing/digital media and even new jobs available in the sports industry. 1:11 - Russ describ...

Apr 18, 2019•19 min

Why work with Athletes over Influencers - Episode #17

Is there a difference in working with athletes and traditional influencers? Jason and Maggie dive into the MANY reasons why working with athletes is a lot more effective than working with influencers in every facet of marketing. 2:25: Jason talks about how athletes can tell authentic stories about how and WHY they use products that help them improve their performance as a professional athlete. Jason dives into a specific deal between a CBD brand and MMA athlete completed on OpenSponsorship. 4:01...

Apr 10, 2019•11 min

How to build your brand as an Athlete with pro Lacrosse player, Bill O'Brien

Professional athlete, business owner, killer content creator and most importantly, OpenSponsorship athlete (who closed 50+ deals on our platform) shares why he has seen so much success closing marketing deals with brands. He shares insights into his specific deals including ones with Vitamin Shoppe & Draftkings, while providing tips to other pro athletes out there looking to grow their own personal brand using social media. Bill has been an OpenSponsorship athlete for the last two years, whe...

Feb 20, 2019•21 min

4 Campaign ideas to take advantage of Valentine's Day - Episode #15

Valentine's Day is coming up and you want to run a Campaign to target all of those people buying gifts for their loved ones. What type of marketing campaign are you going to run to separate yourself from the competition? Listen to learn 4 ways to use professional athletes in marketing campaigns to reach your target demographic, with a Valentine's Day theme. 3:15 - Jason talks about how you can see 3x the results with a product giveaway on social media around Valentine's Day 4:49 - Maggie talks a...

Jan 30, 2019•13 min

How (and why) to work with athletes playing in the Super Bowl - Episode #14

You want to run ads around the Super Bowl, but don't have the budget to spend on a TV ad. I mean, who does? So, that's where we come in - why not work with athletes who are actually playing in the game?! Work with 30+ athletes on OpenSponsorship who are either on the New England Patriots or Los Angeles Rams today before the biggest game of their lives! 2:50 - Maggie discusses how (and why) to work with Rob "GRONK" Gronkowski 4:42 - Jason discusses how (and why) to work with Aaron Donald 6:31 - M...

Jan 22, 2019•12 min

How to see the best ROI when working with pro athletes (2 Case Studies) - Episode #13

Scared to work with professional athletes in your marketing because you're not sure what the ROI looks like? Listen to learn more about 2 case studies we dive into including one with Pittsburgh Steeler Bud Dupree & another with NFL All Pro Todd Gurley. 1:22: Maggie talks about her deal with SLEEFS and how they partnered with Bud Dupree to see a huge increase in website traffic, conversion rate and pages per session 6:01: Jason talks about his deal with Neptune Ice and why they partnered with...

Jan 21, 2019•12 min

How to make the most of a one off social media post - Tackling Sports Sponsorship #12

How to repurpose sponsored content from a professional athlete? After an athlete posts about my brand, how can I maximize my ROI? We give our 5 best tips on how to do this! 1. Re-post on your own social media channels to increase social media engagement (1:01) 2. Use in your next digital ad campaign to increase click-through rate (2:25) 3. Use in email marketing to increase open rate (4:16) 4. Use on your website to increase purchase rate (5:53) 5. Write a blog post to increase SEO (8:05)

Jan 06, 2019•10 min

Tackling Sport Sponsorship #11: How Can Professional Athletes Promote My Brand

Hi! Welcome to episode 11 of Tackling Sport Sponsorship with host Jason Bergman from NYC startup OpenSponsorship, the #1 marketplace for sport sponsorship. This episode describes how companies can use OpenSponsorship to start having athlete promote their products and become brand ambassadors. Jason reviews how OpenSponsorship actually allows professional athletes to find your brand and connect with you directly through our Campaign feature. He also notes that in future episodes he will be interv...

Mar 05, 2018•6 min

Tackling Sport Sponsorship #10: Interview with Ishveen Anand, OpenSponsorship Founder & CEO

Hi! Welcome to episode 10 of Tackling Sport Sponsorship with host Alex Fabian and very special guest Ishveen Anand from NYC startup OpenSponsorship, the #1 marketplace for sport sponsorship. Find out more about the vision behind OpenSponsiorship and how it came about in this interview with Founder & CEO Ishveen Anand. Thanks for tuning in and hope you enjoy :) All episodes are also available in audio format on YouTube and iTunes. Join us at www.opensponsorship.com Instagram & Twitter: @o...

Mar 01, 2018•9 min

Tackling Sport Sponsorship #9: Top 5 CES tips

Hi! Welcome to episode 9 of Tackling Sport Sponsorship with hosts Alex Fabian and Jason Bergman from NYC startup OpenSponsorship, the #1 marketplace for sport sponsorship. In this episode, we talk share our top 5 tips to have a great CES. The Consumer Electronics Show is a yearly tech trade show in Las Vegas. Thanks for tuning in and hope you enjoy :) All episodes are also available in audio format on Soundcloud (more platforms coming soon). Join us at www.opensponsorship.com Instagram & Twi...

Feb 08, 2018•9 min

Tackling Sport Sponsorship #8: Our experience at CES 2018 (+Super Bowl)

Hi! Welcome to episode 8 of Tackling Sport Sponsorship with hosts Alex Fabian and Jason Bergman from NYC startup OpenSponsorship, the #1 marketplace for sport sponsorship. In this episode, we talk about our experience at CES 2018 in Las Vegas. We had an amazing week meeting clients, discovering new businesses and exploring crazy tech. Also some positive ranting about the Super Bowl. Thanks for tuning in and hope you enjoy :) All episodes are also available in audio format on Soundcloud (more pla...

Feb 05, 2018•8 min

Tackling Sport Sponsorship #7: Team USA Volleyball Player Interview (Part 2)

Hi! Welcome to episode 7 of Tackling Sport Sponsorship with host Alex Fabian and a special guest - pro volleyball player (and much more) - Ryan Jay Owens! This is episode 2/2 with RJO. Thanks for tuning in and hope you enjoy :) All episodes are also available in audio format on Soundcloud (more platforms coming soon).

Jan 30, 2018•6 min

Tackling Sport Sponsorship #6: Team USA Volleyball Player Interview (Part 1)

Hi! Welcome to episode 6 of Tackling Sport Sponsorship with host Alex Fabian and a special guest - pro volleyball player (and much more) - Ryan Jay Owens! This episode includes getting to know Ryan while learning more about sport (and sponsorship) in the USA and Europe. Thanks for tuning in and hope you enjoy :) All episodes are also available in video format on YouTube (more platforms coming soon).

Jan 24, 2018•8 min

Tackling Sport Sponsorship #5 - What does a sport agent do?

Hi! Welcome to episode 5 of Tackling Sport Sponsorship with hosts Alex Fabian and Jason Bergman from NYC startup OpenSponsorship, the #1 marketplace for sport sponsorship. This episode is all about sport agents. From what they do to who they are and whether we at OpenSponsorship are an agency. Thanks for tuning in and hope you enjoy :) All episodes are also available in audio format on YouTube (more platforms coming soon). Join us at www.opensponsorship.com Instagram & Twitter: @opensponsors...

Dec 18, 2017•7 min

Tackling Sport Sponsorship #4 - How can a men's care product use athletes for promotion?

Hi! Welcome to episode 4 of Tackling Sport Sponsorship with hosts Alex Fabian and Jason Bergman from NYC startup OpenSponsorship, the #1 marketplace for sport sponsorship. This episode is on how a men's care brand used athletes for promotion. Case studies like these are something we will try to do from time to time, focusing on different industries. Thanks for tuning in and hope you enjoy :) All episodes are also available in video format on YouTube (more platforms coming soon). Join us at www.o...

Dec 15, 2017•8 min

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