Roger Federer Leaves Nike for Uniqlo
Jul 02, 2018•9 min
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Episode description
Slightly off the beat of normal tennis news, but Roger Federer shocked the world today when he walked onto Wimbledon's center court with a new clothing sponsor; Uniqlo. Federer has spent his entire professional career and much of his junior life wearing Nike apparel, including the famous RF logo.
Joey discuss brand value and impact in tennis, with Federer and Wimbledon as a prime example.
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