E154: Bringing OpenTelemetry to Mobile Observability
Nov 04, 2024•42 min
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Episode description
Eric Futoran is Co-Founder & CEO of Embrace, the mobile observability platform built on OpenTelemetry.
Embrace has raised almost $80M from investors including NEA, Greycroft & Eniac.
In this episode, we dig into the creation of mobile observability as a category and how Embrace helped evangelize it, what makes mobile observability unique, why they open sourced their SDKs, how aligning with OpenTelemetry changed their trajectory, the difference between having product-market-fit and GTM-market-fit, shifting from just focusing on mobile teams to mobile + DevOps teams & more!
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