Brand Archetypes: find your business identity

Amy Zander is a CEO and Founder of Zeedia Media, marketing services company. She is a serial-entrepreneur who has owned five businesses. Some worked out, some didn’t, one she sold, and for the last several years Amy has built a full-time gig doing the one she loves the most – marketing.
More specifically – supporting business owners and creative people in their marketing efforts so they have the time to focus on doing what they love – and to actually have a life outside of work.

In this episode, you will learn:

1. Brand archetypes and how this concept can help you create consistent content that communicates your brand

2. Emotions and words, corresponding to you brand archetype

3. How to combine certain archetypes and create your own unique one

4. Inspirational advice from our guest, Amy Zander, about dealing with imposter syndrome

5. Tips for working with family and what Amy thinks about family business

6. Management philosophy that has made Amy successful