Ryan Bartlett - How a Failed Poker Pro Built a $1 Billion Business
May 15, 2025•2 hr 12 min•Season 1Ep. 6
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Episode description
In this episode, I sit down with Ryan Bartlett, CEO of True Classic, to break down how they scaled to over $200M+ in annual revenue with a valuation approaching $1B.
We get into:
The evolution of their marketing strategy from pure direct response to brand building
How they leverage customer feedback to drive product development through their membership program
Their unique approach to customer service and community building
Website optimization strategies that helped increase AOV from $36 to $112
Key operational insights on running a lean, efficient DTC brand
This one’s packed with actionable insights for brand builders at every stage. Enjoy the conversation!
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