Open Residency

The show for ambitious operators scaling their businesses. Hosted by Mark Brazil, co-founder of IKONICK, Open Residency is built around a simple idea: learn from the people who’ve already figured out what most entrepreneurs are still trying to solve—so you can become a more well-rounded operator. Mark sits down with the operators, marketers, creators, and specialists who are world-class at their craft. These conversations go far beyond what they’ve built and why—they break down exactly how they’ve done it. The tactical insights, frameworks, and decision-making processes that help you think c

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Episodes

Oliver Zak - The $50M College Startup That Scored A Shark Tank Deal

In this episode, I sit down with Oliver Zak, co-founder of Mad Rabbit, to break down his journey from launching a DIY skincare product in a crockpot to securing a Shark Tank deal with Mark Cuban and scaling into major retailers like Walmart. We dive deep into: What really happens after a Shark Tank deal and its long-term impact The business of tattoos and how Mad Rabbit is disrupting an overlooked industry The power of TikTok, influencers, and affiliate marketing in scaling a DTC brand Succeedin...

Mar 06, 2025•1 hr 20 min•Season 1Ep. 4

Manny Lubin - How Slate Milk Raised $30M+ by Reinventing Protein Drinks for the Healthy Minded

In this episode, I sit down with Manny Lubin, co-founder of Slate Milk, to unpack the journey from a simple idea in 2017 to becoming a dominant player in the protein drink market. Manny shares hard-hitting lessons on brand positioning, product innovation, and some keys to winning in the beverage industry. We talk about: The early struggles of launching a better-for-you chocolate milk How Slate Milk stacked TAM’s to find its niche between bodybuilder protein shakes and chocolate milk The business...

Feb 19, 2025•1 hr 27 min•Season 1Ep. 3

Bill Shufelt - How to Build a $800M+ Non-Alcoholic Beer Brand

In this episode, I sit down with Bill Shufelt, co-founder and CEO of Athletic Brewing, to discuss his journey from Wall Street to redefining non-alcoholic beer. Athletic Brewing has grown from an idea to a $800M valuation, disrupting an industry and carving out a new market in craft brewing. We talk about: - The bold decision to leave a lucrative hedge fund career for entrepreneurship. - The science and innovation behind brewing non-alcoholic beer. - Overcoming early rejection and building a loy...

Feb 05, 2025•1 hr 27 min•Season 1Ep. 2

Dee Murthy - How a Podcast Host Raised $95M

What does it take to secure $95 million and revolutionize an industry? Let’s find out.This episode features Dee Murthy - the founder behind Ghost, the brand who’s revolutionizing how businesses handle excess inventory. From building a successful apparel brand to hosting 907 episodes of his own podcast, this conversation covers the full spectrum of his entrepreneurial journey. We dive deep into:• Raw lessons from nearly a decade of podcasting• The untold stories of his fundraising journey• Why pi...

Jan 21, 2025•1 hr 22 min•Season 1Ep. 1

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