All right, our 30 day challenge live round is happening October 1. So get in there. If you've been seeing the open house challenges, and you're wondering what they're all about, they're geared towards new real estate agents. So if you're brand new, and you need to learn how to generate leads, this is perfect for you.
But also, if you're an agent who's been in the business for a while, and you just want to like, revamp your career, and maybe you've never really built the foundation of learning how to generate leads on your own, then you're going to want to get in there. It's going to be fun. When we do this, these live rounds, there's an opportunity to win a scholarship to my open house mastery program.
So you're going to want to get in there because this, this challenge really takes you step by step every day on how to find open houses, and how to really just get the confidence to find them in order to generate leads. Now, if you've already been doing open houses, you're like, I don't need to learn how to find open houses. I know how to do that. You're going to still want to join because it's the accountability in the community that helps. I had one student that joined the program.
She literally got an offer, like, she found the clients, got them pre approved the next day, found them home, and she was in contract within seven days. And within the 30 day challenge, she literally closed the transaction. So for whatever, you know, the average commission is in your area, think about that. You're spending, you know, $97 to get a return of, you know, how much whatever your commission is. So I encourage you to get in there.
The price of the program is $497. And if you join the challenge, the $97 will go towards the $497 if you decide to join the program so that you can get deeper coaching and it is lifetime. So I really encourage you to do it. And also the price of the program is going to to go up in January of 2025. So we start October 1, I look forward to seeing you in there October is we're going to celebrate Halloween. And it's going to be a lot of fun. So I'll see you there.
In this episode, we're going to explore why open houses are just as beneficial for loan officers as they are for real estate agents. Typically, loan officers market directly to realtors in hopes of referrals. But by co-hosting open houses, loan officers can interact with potential buyers and agents directly. This establishes a strong connection. We'll discuss how this approach works using a real life success story.
This episode challenges loan officers to rethink their lead lead generation strategy, and embrace the potential of open houses as a direct path to new clients. So stick around and let's dive in. Music. Are you tired of the same old school real estate lead generation tactics? Then you've come to the right show. Welcome to Open House Open Mind the podcast. I'm your host, Michelle, and this is not your average real estate podcast. I'm here to challenge the industry standards.
You won't find pushy salesy bro tactics here. There's a better way to do business without that icky feeling so that buyers and sellers are coming to you instead of you chasing them. So if you're ready to challenge those traditional standards with me, to fill your database, to learn mindset hacks that challenge your own limiting beliefs, and to take actionable steps to improve your open house experience, then stick around.
Let's get you some consistent income in the business you worked so hard to get licensed in. And let's have some fun while we're at it. Music. All right, let's dive in. I have not really marketed to loan officers yet, but that's about to change because I truly think that loan officers can benefit using these strategies as well. So I have about three loan officers in my program right now.
And I really think that when a realtor and a loan officer are both on the same page, they could truly, truly benefit. Their career will really, really take off. So why open houses are perfect for loan officers and not just for real estate agents. That's what we're going to talk about today. And this is something that is going to be a bit of a mindset shift for the loan officers out there. But you can generate leads without solely relying on realtor referrals.
And so today's episode, it's inspired by a real life example that I'll share later on. I'm going to divide up today's episode into five different segments. So stick with me. Segment one, the common loan officer approach. Commonly, the loan officers will just rely on realtors and in hopes of getting their leads from their transactions. So they value, you know, building relationships with realtors.
I've had realtors come into my open house and bring me Starbucks and, you know, trying to develop a rapport with me, which believe me, I do not mind at all, bring me the Starbucks all day long. However, if you shift your mindset and really take the approach of asking the realtor if you can host alongside them, you'll really start to learn how to generate leads. So this way you can generate them directly, not just to support the realtor.
All right, section segment two, why open houses is work for loan officers. So usually the benefit of having a loan officer for the realtor is that you don't host a loan. You shouldn't be hosting your open houses alone. And then the second is that a loan officer can provide on the spot answers for any buyers asking questions related to financing. But how the loan officer benefits. The loan officer has a freedom to speak with any visitors, including those with their own real estate agents.
This is something that the realtor can't always do. The loan officer can build rapport and trust with both the buyers and the buyer's agents. So it gives them an access to a broader audience. Anyone attending the open house is a potential client for the loan officer. I think that's huge. And this is like another mindset shift that it's not common out there. So that's why I really want to bring this, you know, to the forefront.
And it's it gives them a chance to showcase their expertise in person, which really deepens the connection. So segment three is the real life success story that inspired this podcast. I had a student who transitioned from a realtor to a loan officer. He found that he liked being a loan officer better than selling real estate. And I had a listing. So he offered to host the open house with me. And during the two hour open house, an agent brought in a military buyer.
And my student is a former Marine. and so was this potential buyer. The loan officer, you know, shared his military background using the conversational framework that I teach. And they were able to connect and so much so that he secured the loan for the buyer right then and there. So that resulted in a $15,000 payday for him. I mean, wow, he hosted a two hour open house and walked away with a $15,000 payday.
So I think that's huge, you guys. I really think that you should partner up with a realtor and then just start hosting open houses if that's, you know, if you need to start generating leads for your business. So segment four, it's, this is a new perspective, right? And you perspective on lead generation. So rethinking that I think would be huge. Open houses are, they're an untapped resource for direct client interaction.
Action they provide you know a natural setting for building relationships it's hard to kind of build relationships just on social media talking to the camera right it's hard to build that connection but when you co-host with realtors you can really maximize your chance of connecting with qualified buyers in person, And then section five, how loan officers can get started.
So if you're new to the game, or even if you're new to just this approach, I highly, highly recommend you approach realtors and you offer to co-host their open houses. And then be prepared to answer questions and showcase loan programs, you know, first time buyers, VA loans, and then use the opportunity to build rapport with potential buyers and their agents.
So what do you guys think about those five different segments if this resonates with you send me you know a dm on instagram i'm at open house coach i would really love to hear what your takeaways were on this and you know also i'm hosting our next live 30-day open house challenge so remember it's not just for realtors if you guys are interested go ahead and get on in there. It's starting October 1. And if you're listening to this, and it's after October 1, go ahead and still jump in.
Because every week, the prompts in there for the challenge, they repeat because you know, you're going to search for your open house, you're going to book your open house, and then you're going to do it again, right. But there's accountability and community. So I highly recommend that you get in there, whether you're a loan officer or a realtor. So let's just recap. Loan officers, you guys can greatly benefit from hosting open houses alongside realtors.
Open houses provide access to buyers that loan officers wouldn't meet through traditional marketing to realtors. And there's just many success stories I can share. But I think that if you're a loan officer, and you're looking to grow your book of business, consider leveraging open houses as a new way to meet clients. So I encourage you to try this strategy, share some success stories with us. And I will talk to you soon come back with an open mind.
For those of you who want to take this work deeper and master the art of hosting open houses in order to attract buyers and sellers, then you're going to want to join me inside open Open House Mastery. This is a self-paced online course with a live component that will take you through every step you need from finding open houses to host, to what to say when visitors come in, to converting leads to clients. Together, we're going to get clear on how to confidently land clients, not just leads.
On top of all that, when you join Open House Mastery, you get access to my bonus follow-up system, plus my fun buyer manifesting exercise, where I teach you how to to coach your buyer clients on manifesting their dream home. Also, you get to join my student only community where you get coaching from me once a month, where we master the non salesy script together.
So if you're ready to build a strong foundation in your real estate career and make more money this year, then join open house mastery link is in the show notes, but get in quick. You won't want to miss this month's live coaching. See you there.