Music. Are you tired of the same old school real estate lead generation tactics? Then you've come to the right show. Welcome to Open House Open Mind the podcast. I'm your host Michelle and this is not your average real estate podcast. I'm here to challenge the industry standards. You won't find pushy salesy bro tactics here. There's a better way to do business without that icky feeling so that buyers and sellers are coming to you instead of you chasing them.
So if you're ready to challenge those traditional standards with me, to fill your database, to learn mindset hacks that challenge your own limiting beliefs, and to take actionable steps to improve your open house experience, then stick around. Let's get you some consistent income in the business you worked so hard to get licensed in. And let's have some fun while we're at it. Music. Today's open house recap is from my open houses this weekend in Santa Clarita.
Now I was asked to do these open houses. And they scheduled them from from 11 to three, both days. Normally, you guys know I teach to do open houses for two hours. So these were four hours each day. And I think that's a bit much, maybe a three hour I would do next time. But I think four hours is a little too long for me.
So you guys do what feels good for For you, I do have somebody that will do them all day if the seller or listing agent allows, and then you can do it with a friend and break that up. So that would be cool if you did like even 11 to like, you know, 11 to six or something like that, and you guys break that up and each do it. Because sometimes it's hard to find open houses. So if you can find one, then do it as long, you know, as long as you can. For me, two hours max.
The recap today I wanted to go over was, I teach you guys that your neighbors that come in, remember, we do not dismiss those neighbors. When they come in, they learn my exact conversational framework that I teach when you're in the program, and it does not dismiss them. Traditional real estate dismisses neighbors that come in and they call, there's a term, they call them nosy neighbors. I talk about this a lot because it's so important.
It's so important to know that those neighbors are your next listings. And I teach a very specific strategy, very specific conversational framework to get to know those neighbors and to learn what their needs are. You're looking for change is what you're doing. You're looking for change in their overall lives that's going to determine if they eventually want to move or not.
It's not salesy it's not manipulative it's literally a conversation you're literally having a conversation with them and you're getting to know them if you want to know more about that i did a listing launch workshop and it's going to be available in the free open house collective facebook group but only until friday that's this friday it's probably like what is it oh september six is the date. And then it's coming down.
So what I wanted to do, though, is just give you like a little bit of a recap. Because not all you know, not everything's 100%. Right? There are reasons why they say that the neighbors are nosy. It's because they come in and they literally just like want to see what's going on, see what, you know, how they remodeled the home, what they've done to the home and see how different it looks to theirs, right? And this weekend, you guys know, I really legitimately had a nosy neighbor come in.
So I'd say like, you know, one out of 10, you're going to really legitimately have a nosy neighbor. But not all of them are like that. Even if they start out like that, even if they tell you, oh, I'm just a neighbor, I'm just here I'm just here being nosy. Even if they specifically tell you that, if you know how to talk to them, you're going to get them into your database as a potential seller.
But the one out of 10 that is really legitimately a nosy neighbor, and I had that one this weekend, it was actually a nosy couple that came in. And you could just tell, you know, the way they were talking and they were legitimately just being nosy. The cool thing about it is because I've been doing this so long and it doesn't phase me anymore. I don't take it personal when somebody doesn't want to sign in or somebody doesn't really want to talk to me.
I don't take it personal anymore because I know not everyone is going to be a lead. I know how to differentiate between everyone. And I know that what I'm doing when someone comes in is I'm I'm practicing. I'm practicing every time I'm learning. And I'm able to, you know, just not take things personal anymore. And that's what I want for you guys. That's why I like to give you these recaps on things that happen.
But this couple was, you know, I could hear them saying, you know, the name of the owner and just saying this and that and kind of just going around. And I so what I did was like, I started the conversation with them. And then I can just tell, like, yep, they're just legitimately being nosy. And that's okay, right? That is totally okay.
It's, it's such great practice that you I would just still continue that conversation, knowing that either they're going to be short with you, they're not going to want to answer, you know, anything, but still just keep practicing, practicing and practicing. scene. Another couple came in and they said that they were looking for, you know, they lived in the neighborhood, not too far, and that they were looking for friends. That happens a lot.
People will go out there and looking for their friends. And sometimes maybe they're saying that and they could be lying. This couple legitimately was looking for their friends. And with them, I also practiced the script. I acted as if they were potential sellers. And I just went through, you know, guys, I use that I use that term script and conversational framework interchangeably right here right now to this for this podcast, because I'm changing the verbiage to conversational framework.
I'm no think it sounds too salesy. And it's truly not what it is. Once you come into the program, you'll know we practice it over and over. And I have you guys go out in the field, do this work, come back and we coach on it and you can ask questions. So if you're thinking about doing it, if you want listings, you guys, from, you know, these open houses, you can literally find them.
Go watch that workshop I did and set your intention to focus on listings from now until the end of the year and come back. Let me know what it is that you guys find out there. Let me know if you have any questions. You can email me too and let me know how that goes. But if you find these podcasts helpful, please share it with a friend and take a moment right now to write a review. you.
It lets me know that you guys are listening. It lets me know that, you know, we can get this out to other people and help them. Because there's a lot of changes right now. There's a lot of challenges right now. And I really want to be that, you know, the voice of motivation and inspiration for all that I can. So thank you guys for tuning in. Until next time, have a wonderful week and come back with an open mind.
For those of you who want to take this work deeper and master the art of hosting open houses in order to attract buyers and sellers, then you're going to want to join me inside open house mastery. This is a self paced online course with a live component that will take you through every step you need from finding open houses to host to what to say when visitors come in to converting leads to clients. Together, we're going to get clear on how to confidently land clients, not just leads.
On top of all that, when you join open house Mastery, you get access to my bonus follow-up system, plus my fun buyer manifesting exercise, where I teach you how to coach your buyer clients on manifesting their dream home. Also, you get to join my student-only community, where you get coaching from me once a month, where we master the non-salesy script together. So if you're ready to build a strong foundation in your real estate career and make more money this year, then join Open House Mastery.
Link is in the show notes, but get in quick. You won't want to miss this month's live coaching. See you there.