Today's episode couldn't have come at a more perfect time. It is the first day of the Women in Real Estate Summit. It started today. All the presentations are up and they're going to be up for 24 hours. My presentation is going to be happening tomorrow, Tuesday, February 25th at 5 p.m. Pacific Standard. And once you get in, when you get a free ticket, you get to join the Facebook group. Once you're in the Facebook group, that's going to be open all year long.
So this is the first time they're doing it. So go ahead and grab your ticket and stay tuned for this episode because I talk about how to work this real estate business around your schedule. I talk about how I'm offering new open house audits and a review of the two most recent audits that we did and the amazing success from those audits. Stay tuned. Welcome back to Open House, Open Mind Season 2. I'm so excited about the new direction of the podcast.
Like I said in the trailer, we're going to be listening to interviews from agents that are out there that are disrupting the norms. Disrupting the status quo, and really making a difference, having major success. And if you or anyone you know would like to also be interviewed on the podcast, go ahead and send me a DM. The best way to reach out to me is on Instagram. I'm at Open House Coach over on Instagram. Sending me a DM would be the best way to reach me.
But I want to encourage agents from here on out to build a business that fits your lifestyle, your values, rather than following outdated industry rules. I kind of teased that in the season one of this podcast, but this season, we're really going to dive into it. And I'm excited because the upcoming Women in Real Estate Summit that I'm going to be speaking at, there's going to be 38 women in real estate who are doing just this, this very thing.
And it's going to be all together, all at once. You can listen to presentation after presentation of these women that are killing it with new tactics and not following the old school bro tactics that have been around for way too long.
The problem with with the traditional practices is that it focuses only on like high pressure sales tactics cold calling and you know just door knocking all the old school things and again i always say this don't get me wrong those things work for some people and some people do like them. But if you're here, it's probably because you don't like them. You don't want to do those things anymore. And although open houses are still traditional in a sense, we don't have to,
you know, go at them the traditional way. And that's what I teach. I teach against those tactics. If you've been listening for a while, you know that I am not a fan of handing out flyers. I'm not a fan of having people sign in when they first walk in. So if that interests you and you're intrigued, you're curious, then you're going to want to stick around. And we're going to have some really cool interviews. These ladies are amazing.
So when we do these old school outdated practices, they lead to burnout really, really fast. And I really think that that's why the dropout rate is so huge, because it feels so inauthentic. When we're doing those things, it doesn't feel good. So we don't want to continue doing something that doesn't feel good, right? And the sad part is that a lot of agents who leave the business, I know that they probably end up feeling like, you know, like failures, but that is not the case.
It is not the case because it's just lack of support and lack of doing things that feel authentic to you. So things need to change. We're going to change 2025 and on and we're going to disrupt it. So how does that feel for you? I have been doing open houses for a while now. I think I am, let's see, I'm going on my 13th year in real estate and it did take me about five years to just get the system down and do it over and over and over again.
You know I would go out and do open houses and then still kind of do all the other things thinking I had to do all those things because I saw everybody doing it but it wasn't until I said nope I'm doing this one thing I'm sticking to it and I'm mastering it so that's what I did and it really felt more aligned because I wasn't chasing I wasn't like basically begging people to work with me. I know, you know, expireds worked. They worked for me. I did them, but it just still, it didn't feel good.
Open houses were fun. I could plan them around my schedule. And that's another thing, you know, planning stuff around your schedule feels so much better. For example, one of my students right now, she's doing an open house from Wednesday through Sunday, from 2 to 4, Wednesday through Sunday, because that's what fits her schedule. A lot of people think that I can only do them on Saturdays and Sundays.
And you do get a higher turnout on the weekends, but you still get people coming in at the two to four range. You get a lot of the moms, the dads picking up their kids from school. And so you just never know. Remember, you only need one. You don't need a ton of families running through your open house. You need one person that you connect with that you build a relationship with.
And this is I'm talking at your open house, you just need one to get a client to turn into a transaction for that month. So let's dive into also some things that I've done lately and added to, to my products list, I have a open house audit that I offer. It's basically like a one-on-one coaching and it's available right now. You can find that also in the link in my bio on Instagram. And it's a 45 minute like strategy session where we break down your open houses, we audit them, right?
And if you're an agent who is just listening because you're thinking like, are open houses for me? I'm not sure. That's also a perfect thing for you to book a call with me on, and we can kind of dive in to see if open houses are good for you. But go ahead and listen to all the previous podcasts and the upcoming podcasts, and you can learn more there.
But if you've had some open houses and you're like, yeah, I've tried, I don't know, I know they could probably work, but something's not working, something's not clicking.
I've had a lot of people say like there's got to be a better way or I know there's a secret to this and I'm just not seeing it and that's what I'm here for that's what I do that's my specialty so these last few open houses open house audits that I did both of them it was funny they both kind of had a similar story and they both did about four open houses they said and one of the audits, she said that she...
She door-knocked before and did a lot of marketing beforehand and then hosted the open house and no one showed up. Then she did it again and she didn't have time to do any of that. And she said she just went straight, did the open house, no marketing beforehand, other than, you know, putting it on the MLS and it's syndicating, right, to all the places.
Other than that she didn't do anything extra and she had a ton of people come through, and that gave me you know some great insights insights that I already talk about and that I teach however it was just it was really good to hear and then really good to point out to her that it doesn't really matter what you do beforehand you're gonna if you're gonna have an open house and sometimes people are going to come and sometimes they're not.
And I'm not saying not to market beforehand. I'm not saying not to put open house signs up. Of course, that's just, you know, marketing one-on-one for open houses. You have to put your signs up. You must put it in that MLS. But other than that, if for some reason you just didn't have an opportunity to maybe circle prospect or door knock and invite the neighbors, if you didn't have an opportunity to do that. You just did an open house.
Either way, it doesn't matter. Some people are going to show up. Some people are not going to show up. For example, Super Bowl Sunday. A lot of people said, no way would I do an open house on Super Bowl Sunday. Nobody's going to show up. Who's going to show up? And I had two other examples of some clients that hosted open houses and had so much success. Walked away with two solid hot buyers just this past Sunday. And so you never know.
The point is, it doesn't matter what you do beforehand if you don't know what to do when they're there, when they're at your open house. So agents are focusing on all the marketing before. Traditional ways, the status quo is, what can I do? How much marketing can I do? How much before prep, flyers, Facebook ads, all of this stuff? How much can I do to get people through the door? And that's what they're wasting, not wasting, focusing all their time on to get them through the door.
Now, then they come through the door and they don't convert. So the one audit where she said, yeah, I ended up having a ton of people come in. She's like, I had like 15 families come in. And I said, okay, how did that go? How many clients did you walk away with? And she said, zero. She said, zero. So that was because she had no idea what to say. She had no idea what to do, how to talk to them, how to have a conversation, because that's not the norm. That's not what's being taught out there.
And when you come into my program, that's exactly what I teach you. Now in the audit, I gave her a breakdown, a mini breakdown of what it is that we talk about, of the conversation, the conversational framework that I teach. And she's one of them that ended up after our call, she booked an open house for Super Bowl Sunday. And she sent me a DM because I asked her how it went. And she said, she was like, it was like night and day. She was like, I had conversations with these visitors.
And she walked away with two clients, two people that are solid that she's most likely going to help in the next few months. And that's what it's all about. I mean, those buyers or sellers that came out that day, imagine how serious they are. They are out and about on Super Bowl Sunday. Now, a lot of people don't watch football, right? They could care less about Super Bowl Sunday, but a lot of people do.
And so the ones that are out and about are pretty serious. And you're going to you're going to capture that, right? So those are the kind of things that we talked about here. I hope that you enjoyed today's episode. Go ahead and sign up for the Women in Real Estate Summit. It's going to be amazing. Again, my presentation is on February 25th at 5pm Pacific Standard.
Can't wait to see you. Once you get in there and you save your seat, and then you get into the Facebook group for the summit, they're going to keep that open all year long, which is not what they've done in the past. So you guys are going to want to get in there. All right. Talk to you next week.