#4 Every Launch Is a Movement
Episode description
How do you tell your company’s story in a way that resonates with customers? In this episode, we learn marketing lessons from a failed Silicon Valley pioneer and two entrepreneurs who gained major success with minimal marketing budgets.
This episode features:
Chodi McReynolds, former Vice President of Operations at Osborne Computer Corporation
John C. Dvorak, author of Hypergrowth: The Rise and Fall of Osborne Computer Corporation and host of No Agenda
John Lawson, CEO of 3rd Power Outlet and Shoe String King and author of Kick Ass Social Commerce for E-preneurs
Slava Menn, Co-Founder of Fortified Bicycle
Jonah Berger, Associate Professor of Marketing and author of Contagious and Invisible Influence
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