OFB 52| Social Media VS Advertising

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Hot Potato News items are two articles that connect very well with our discussion this evening.

7 Targeted Social Networks Niche Marketers Should Try. Hubspot’s blog is on the mark again, exploring how the social network world is becoming more and more fragmented, not unlike great traditional niche marketing.
http://blog.hubspot.com/blog/tabid/6307/bid/33663/7-targeted-social-networks-niche-marketers-should-try?source=Blog_Email_[7%20Targeted%20Social%20Ne]

20 Stats That Explain Why Marketers Still Struggle to Measure Social Media ROI. 9 year old LinkedIn, 8 year old Facebook, and 6 year old Twitter, and still marketers struggle with measuring how effective these social media tools are in achieving goals and delivering a positive ROI. Here are some reasons for that.
http://blog.hubspot.com/blog/tabid/6307/bid/33672/20-stats-that-explain-why-marketers-still-struggle-to-measure-social-media-roi-data?source=Blog_Email_[20%20Stats%20That%20Explai]

Featured Discussion -- Social Media, SEO and Making Money Online

Matt Service is a 20+ year veteran of the online world. He founded Service Internet Solutions to help clients navigate the complexities of being online and making money at it. Matt helped us explore the options, obstacles and opportunities that exist today, and how to leverage your online presence for business and a strong ROI.

Brian Parker, Ken Cook and Open for Business #52 – more great information than you could hope for in less than an hour.

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