About data about us

As politicians enter an intense period of campaigning, questions are being asked about how data about us might be used to micro-target messages. So now feels like the right time to revisit the About Data About Us report by ODI (for the RSA and Luminate) published in September. The interviews we carried out for the report indicated that people can have different attitudes about being micro-targeted with information that might affect their opinions, than they do about products they may want to buy. So how can we ensure data about us is used fairly, and that people have agency over how data about them is collected, used and shared? In this podcast, two of the report authors, Renate Samson and Anna Scott reflect on the work, and look ahead to a discussion about some of the issues it covers in next week’s ODI Summit.