If you’re an e-commerce founder stuck in the “messy middle”, that space where you’ve moved beyond the start-up hustle, are making sales, but still not seeing the consistency or growth you want, this episode is for you. I’m sharing five things I would NEVER ask you to do to grow your online store. These are the well-intended moves that often sound like the next logical step but can actually hold you back, drain your cash flow or put unnecessary pressure on your business. They’re the kinds of deci...
Jul 01, 2025•13 min
How Louise from Baby Luno Built a Lean, Million-Dollar Brand from Home (During School Hours) In this episode of Online Store Success, I’m chatting with the incredible Louise Carter, founder of Baby Luno and one of the coaching clients inside my mastermind, The 7-Figure Scale Collective. Louise has built something pretty special. She’s scaled Baby Luno into a lean, profitable, million-dollar a year e-commerce brand while working from home, in school hours, without a big team or expensive warehous...
Jun 27, 2025•30 min
If one platform disappeared tomorrow… would your business be okay? In this episode of Online Store Success , I’m diving into five key areas where many e-commerce brands are unintentionally putting themselves at risk. From over-relying on Meta Ads to depending on one supplier, country, or sales channel, these are the silent stress points that can unravel your business fast if you’re not careful. We’ll chat through: The dangers of platform dependency (and how to protect your Instagram and Ads acco...
Jun 18, 2025•28 min
This week on Online Store Success , I’m joined by the brilliant Madison Paige – business growth specialist, TEDx speaker, and host of the Small Business Growth Podcast . Madison has spent the last nine years helping product-based brands create ride-or-die online communities that actually drive sales . In this episode, we dive into what’s working right now on organic social media, and how e-commerce founders can show up online in a way that feels purposeful, profitable and sustainable. If you’ve ...
Jun 11, 2025•39 min
🎙️ Episode 121: How Much Is Outsourcing Your Ads Management Really Costing You? If you’re currently paying someone to run your Meta Ads, or considering it, this episode is a must-listen. Jodie breaks down a real client case study and the numbers behind why outsourcing often costs e-commerce founders more than they realise. It’s not just the monthly fee. It’s the profit you’re handing over… and the control you’re giving up. 📌 In this episode, we cover: Why outsourcing your Meta Ads can quietly ...
May 26, 2025•13 min
If you're feeling overwhelmed by all the recent changes in Meta Ads, you're not alone. This week, we're diving into what's actually working right now to help e-commerce founders (just like you) scale your sales without the constant stress of figuring it all out yourself. In this episode, I’m sharing exactly what's getting results for my clients and my own ads: Here's a quick look at what you'll learn: Why Advantage+ Sales campaigns (formerly Advantage+ Shopping) are the clear winners right now a...
May 20, 2025•15 min
If your Meta Ads have been underperforming for months, you're not alone. February, March and April were rough across the board. High costs. Low returns. And plenty of head-scratching. But something’s shifted. In May, we’ve seen a dramatic turnaround, some clients are getting the best results they’ve seen in six months. And it’s not just luck. Meta has been quietly rolling out major changes behind the scenes. Some ad accounts have been switched over, others haven’t. And that’s exactly what we’re ...
May 12, 2025•16 min
Ever wondered what it's really like inside my mastermind, The 7-Figure Scale Collective? Well, today you're getting a front-row seat! In this special "behind-the-scenes" episode, I'm joined by my incredible mastermind clients and expert coaches who are pulling back the curtain on their biggest breakthroughs, strategic wins, and exactly how their businesses have changed since joining the collective. Listen in as we cover: Powerful strategies that have made the biggest impact for their growth. How...
May 01, 2025•53 min
Let’s be honest—the current e-commerce landscape can feel like a bit of a rollercoaster. Between rising ad costs, shifting Meta campaign structures, and US tariff shocks that are impacting all of us selling into the States… it’s a lot. But amidst all that, I’m seeing some brands absolutely thrive—and in today’s episode, I’m walking you through exactly what they’re doing differently. These aren’t theories or “trends” pulled from a blog post. This is what I’m seeing first-hand from the women insid...
Apr 24, 2025•17 min
If you’ve ever thought PR was only for big brands with deep pockets—this episode is your permission slip to think again. This week, I’m chatting with the incredible Gloria Chou , PR coach, former US diplomat, and the queen of helping small product-based businesses get featured in major outlets without relying on expensive PR agencies. She breaks down her simple “CPR Method™” (no, not that kind of CPR!) that thousands of founders have used to land press—many on their very first pitch. If you’re a...
Apr 17, 2025•32 min
✨ Episode Summary: The U.S. has just introduced a 125% tariff on Chinese-made imports , and while increases for other countries have been paused for 90 days , the message is clear: it’s time for e-commerce founders to get strategic. In this episode, I break down the latest tariff news as of April 10th, what it means for your pricing, supply chain and profit margins—and how to use this window of time to build more resilience into your business. We’ll also talk through ways to reduce risk by diver...
Apr 10, 2025•22 min
Ever feel stuck wondering how much inventory you should order for your e-commerce store? You’re not alone! Inventory decisions can feel overwhelming—especially when you're just starting out and still figuring out exactly which products your customers will love. The pressure of investing your cash into stock without knowing if it’ll sell can lead to stress and uncertainty. In this episode, I’m diving deep into practical inventory strategies to help you make confident decisions without tying up al...
Mar 31, 2025•19 min
Every e-commerce business experiences slow months—but they don’t have to stay that way. On this week's episode, I’m sharing exactly how one small, strategically timed offer helped my Mastermind client achieve an incredible 398% sales increase—without deep discounts or devaluing her brand. Listen in to discover: The exact promo we ran (a simple strategy you can replicate right away) How strategic timing helped turn her quietest month into one of her most profitable Practical tips for planning pro...
Mar 24, 2025•14 min
Money isn’t just about numbers in your bank account—it’s about how you think, feel, and act around it. In this episode, I’m joined by Denise Duffield-Thomas , money mindset mentor and bestselling author, to talk about the biggest shifts that separate struggling entrepreneurs from those making million-dollar moves. Denise is all about helping women break free from money blocks, let go of guilt, and build a business that works for them—without overworking, undercharging, or burning out. Inside thi...
Mar 17, 2025•1 hr 8 min
If you’ve ever felt exhausted, overwhelmed, or disconnected from your business , you’re not alone. Burnout is more common than you think—especially for women juggling business, family, and life. This week, I’m joined by Dr. Hayley D Quinn , an anti-burnout business coach, speaker, and former clinical psychologist , who helps women entrepreneurs build thriving businesses without sacrificing their wellbeing. Many business owners push through exhaustion, thinking they’ll rest once they reach their ...
Mar 10, 2025•42 min
If you’ve ever thought, “If I could just get my ads to work… land that one big influencer… launch that perfect collection—THEN my business would take off”—this episode is for you. Success isn’t about one big move. It’s about layering small, strategic improvements over time. After more than 10 years in e-commerce, I’ve learnt that real growth comes from consistent, incremental changes—not one magic bullet. In this episode, I’m sharing how to stop chasing that one big win and start focusing on the...
Mar 03, 2025•19 min
If you’ve ever wondered whether your personal style really matters in business, the answer is a resounding yes. The way you present yourself speaks volumes before you even say a word—and in today’s digital world, first impressions happen faster than ever. In this episode, I’m joined by Jane Mow, a leading Personal Brand Stylist and Style Coach who helps female entrepreneurs and business owners elevate their image, build authority, and confidently step into their next level of success. With 18 ye...
Feb 24, 2025•34 min
If you’ve ever dreamed of turning your passion into a thriving business but aren’t sure where to start, this episode is for you. Today, I’m joined by the inspiring Liandra Gaykamangu, the founder of Liandra, an internationally recognised Indigenous luxury lifestyle brand. Liandra’s journey is nothing short of extraordinary—she started out shaping young minds as a classroom teacher and is now making waves in the fashion industry, with her designs gracing the runways of Australian Fashion Week. Mo...
Feb 17, 2025•42 min
If you’ve ever felt like you’re doing all the right things in your e-commerce business—following the strategies, running the ads, tweaking the offers—but still feel stuck, overwhelmed, or unsure of your next move, this episode is for you. Today, I’m joined by the incredible Victoria Gibson , Creator of Soul Deep Success , who helps women create breakthroughs to their next level of success using the power of Human Design . Most business owners focus on following other people’s formulas to create ...
Feb 10, 2025•51 min
From Breakouts to Business Success – Acacia’s Journey with PuraU This week on Online Store Success , I’m chatting with Acacia , the founder of PuraU , a game-changing brand in the health and wellness space. Acacia’s journey from battling acne to creating a gut-health-focused skincare supplement is nothing short of inspiring. In this episode, we dive into: ✅ The link between gut health and acne (and why most skincare brands miss this!) ✅ How Acacia turned her personal struggles into a thriving e-...
Feb 03, 2025•43 min
🎧 What Meta Ads Look Like in 2025 – My Predictions, What’s Changed & What to Expect If you’ve been running Facebook ads and wondering, Why aren’t they working like they used to?—you’re not alone. Meta Ads are evolving fast, and what worked last year isn’t necessarily the best strategy in 2025. In this episode, I’m breaking down: ✅ The latest updates to Facebook & Instagram Ads – including AI-powered Advantage+ campaigns and what they mean for your business. ✅ What’s working right now – ...
Jan 29, 2025•18 min
Welcome back to Online Store Success! In my first episode of the year, I’m sharing a simple yet powerful Meta ads strategy that’s bringing me 100 new Instagram followers (plus email subscribers) each week—at a super low cost. As a certified Meta ads specialist, I’m always testing new strategies to see what’s working in real time. This approach might surprise you because it’s a little unconventional, but it’s proving to be highly effective for audience building and brand awareness. In This Episod...
Jan 21, 2025•17 min
Today, I'm bringing back my most popular episode from 2024 for you to enjoy over the Christmas break. This episode is jam-packed full of lessons, failures, learnings and insights after 10 years in fashion e-commerce and I share what I'd do differently if I was to start a new online fashion store today. Tune in to hear what they are! Interested in working together in the new year? Check out my courses and coaching programs here. Wishing you a very merry Christmas and I can't wait to share more ep...
Dec 22, 2024•40 min
As we come to the end of the year, it’s a great time to reflect on what did and didn’t and set goals for the year ahead. I must confess, though, I’ve never been very good at setting and sticking to goals and plans. As a big-picture thinker, I tend to find the smaller details boring and like to just ‘go with the flow’. However, after 20+ years in business, I’ve discovered that goals, plans, and structure really are my best friends and help me stay on track, working on things that matter, vs. gett...
Dec 16, 2024•29 min
Things in business don’t always go to plan Running an online store without spending on ads but still doubling your sales? It sounds too good to be true, but Lucy Bloomfield is here to show you it’s absolutely possible. In this episode, Lucy—a seasoned eCommerce expert who has scaled multiple brands—shares her practical strategies to help you grow your sales sustainably without pouring money into paid ads. From building buzz to reusing what’s already working, her approach is both refreshing and a...
Dec 02, 2024•32 min
10 business lessons after 10 years in e-commerce Welcome to the 100th episode of the podcast! This special milestone has me reflecting on my decade-long journey in e-commerce, and I'm thrilled to share the biggest lessons I’ve learned along the way. In this episode, I dive into some critical insights that have shaped my business strategies, personal growth, and financial decisions. Tune in to the full episode to hear detailed stories behind each lesson and learn how you can apply these insights ...
Nov 24, 2024•41 min
Scaling your e-commerce business with Meta ads can feel like the final piece of the puzzle—but only if you get the strategy right. Without the right foundations, it’s easy to waste money on ads that don’t convert. In this episode, I’m sharing the exact Meta ads best practices that will set you up for success in 2024 and beyond. From knowing your numbers to simplifying your ad account structure, I’ll help you make sense of what it takes to run profitable, scalable campaigns. Plus, you’ll hear how...
Nov 11, 2024•35 min
Growing your e-commerce business to seven figures can feel amazing, but let’s be real—it’s not always smooth sailing. In this episode, I’m sharing the most common growth pitfalls I’ve seen (and experienced!) that can slow down your progress, and what you can do to avoid them. Here’s what I cover: How to avoid cash flow problems that catch so many business owners off guard Why putting all your eggs in one basket (aka one sales or marketing channel) is risky The importance of staying on top of you...
Nov 04, 2024•27 min
If you’re ready to take your e-commerce business to the seven-figure mark, this episode is for you! Scaling from six to seven figures doesn’t mean working harder—it means working smarter. In this episode, I break down the key strategies that will help you grow your business to $1 million in revenue. Tune in to learn: The smart strategies that help you scale without burning out How your mindset and leadership need to shift as you grow The importance of team building and outsourcing as your busine...
Oct 28, 2024•25 min
In this episode, I’m diving into the 3 key stages that every e-commerce business goes through. Each stage comes with its own set of challenges, opportunities, and milestones, and understanding where you are is crucial to successfully navigating your growth journey. By recognising your current stage, you’ll be able to focus on the right strategies, avoid common pitfalls, and plan for what’s next, all while keeping your sanity intact. I’ve categorised these stages as Infancy, Adolescence, and Youn...
Oct 22, 2024•20 min
