JLDC 0145: Online Marketing Systems – Interview with Mark Fortune

In this podcast episode we discuss Online Marketing Systems with our special guest, Mark Fortune. Mark is a small business marketing consultant, Master Certified Duct Tape Marketing Consultant and a co-author of the recent Amazon bestseller The Small Business Owner’s Guide to Local Lead Generation.

In 2014, Mark began pursuing a long-time dream and opened his firm, Fortune Marketing, with the goal Of working with small businesses to help them grow and prosper.

Topics discussed during this podcast episode include;

• Easy tweaks you can implement right now to improve your online business
• Recommended resources for your online business
• The biggest mistakes online business owners make
• And much more!

You can play this podcast episode here:

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Websites referenced during the podcast:

FortuneMarketingInc.com
Duct Tape Marketing
LeadPages
Unbounce
Thrive WordPress Themes
ActiveCampaign
Mailchimp
Google Analytics

Here’s a timeline of the topics discussed during the podcast:

0:00 – Short bio and intro
1:45 – What influences did you have when you were growing up that lead you to where you are today?
4:30 – Mark’s parent’s small business and the struggles they faced
6:10 – How Mark began his own digital marketing agency
10:00 – Online marketing systems – an overview
13:45 – What some easy tweaks businesses can implement right now that will dramatically improve their online marketing systems
15:45 – Many businesses drop the ball when it comes to landing pages
17:15 – Online marketing systems resources that Mark recommends
20:25 – The biggest mistakes online business owners make
23:00 – How businesses can track the results of their advertising and marketing efforts
26:40 – What else should businesses owners focus on when it comes to their online marketing systems
28:00 – The importance of using video
29:15 – Mark Fortune’s real-life case studies
36:10 – Mark’s final thoughts

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