#107: If your calendar is packed with client calls, last-minute requests, or reactive tasks, it’s time for a calendar reset. In this episode, I’m diving into the practical changes that helped me shift from an exhausting agency model to a spacious business built around scalable offers. And no—this isn’t about colour-coded time blocking or over-scheduling your life. This episode is for the creatives who want more space and more success. Inside this episode, I’m sharing: The calendar trap keeping y...
Jul 04, 2025•31 min•Ep. 107
#106: View the shownotes here: https://loublakely.com/freedom-sweetspot-5-things You didn’t leave your 9–5 just to create another version of it inside your business. If you're craving more space, more sustainability, and more freedom - this episode is for you. I walk you through the 5 specific ingredients every online business needs to hit the freedom sweet spot - that place where your income grows, your schedule feels spacious, and you're no longer tied to 1:1 work just to make ends meet. Insid...
Jun 24, 2025•35 min•Ep. 106
#105: If running your business has felt like a grind lately, this episode is for you. I’m sharing a simple but powerful reminder that’s helped me do less — and get better results. Whether you’re launching, marketing, or showing up consistently, there’s a simple but often-overlooked path to more ease (and more momentum). Inside this short and sweet episode, I’ll help you uncover what actually moves the needle — based on your strengths, not someone else’s strategy. What You’ll Learn in This Episod...
Jun 02, 2025•8 min•Ep. 105
Episode 104: Join Money Makers here: loublakely.com/mm If you've got any further questions about Money Makers that are not covered in this episode, you can DM me on Instagram @loublakely_ In today’s episode, I’m answering the most common questions I’ve been getting about Money Makers - my signature online course that teaches you how to launch your course, program, or membership using a proven, repeatable strategy. If you’ve been sitting on the fence or unsure whether this round is the right fit ...
May 26, 2025•20 min•Ep. 104
#103: Join Money Makers at loublakely.com/mm In today’s episode, I’m joined by Leeann Bassett from Face Up Now - a LinkedIn and social media trainer who’s used one repeatable launch system to grow her business and successfully sell multiple digital products. Leeann first joined my original launch program (then called Launch & Thrive) back in 2021. Since then, she’s used the system again and again to launch both courses and group programs - gaining confidence, clarity, and clients along the w...
May 21, 2025•21 min•Ep. 103
#102: Join Money Makers here: https://loublakely.com/mm In this episode, I’m joined by Chloe Johnson - an e-commerce strategist and founder of The Marketing Cafe. Chloe launched her first online course with a tiny audience and a newborn…and still brought in $10K. Chloe shares how she finally got her course out of her head and into the world, what shifted when she followed a proven launch system, and how she sold her program before it was even created. Her story is a powerful reminder that you do...
May 19, 2025•31 min•Ep. 102
#101: You can join Money Makers here: https://loublakely.com/mm In today’s episode, I’m joined by one of my amazing clients, Jodine McIntyre from Social Smarty — a social media trainer who went from stalled launches and self-doubt to doubling her membership and recurring revenue using the exact launch system I teach inside Money Makers. We dive into her story of launching, what really changed for her this time, and why launching is about more than just strategy — it’s about support, mindset, and...
May 17, 2025•40 min•Ep. 101
#100: Join Money Makers here: https://loublakely.com/mm PLEASE NOTE: Doors for Money Makers now close on Wednesday 28th May at midnight AEST (amended from what is mentioned in this episode). I can’t believe it — episode 100! 🎉 Today’s episode is both a celebration and a deep dive into the signature program I’ve poured years of expertise into: Money Makers. Whether you’re brand new to launching or have a digital product collecting dust, this episode will walk you through exactly how Money Makers...
May 16, 2025•20 min•Ep. 100
#099: Register for the free masterclass here: https://loublakely.com/masterclass You can have the best launch strategy in the world… but if your mindset is shaky, your results will be too. In this episode, I’m diving into 3 of the most common mindset blocks that show up during a launch (especially if it’s your first time) — and how to reframe them so you stay in momentum and show up like a leader. Because launches aren’t just about selling your offer — they’re about how you hold yourself, how yo...
May 09, 2025•19 min•Ep. 99
#098: Save your seat for the free masterclass here: https://loublakely.com/masterclass Think your launch success is all about audience size, emails, and ad spend? Think again. There’s a whole other layer to launching — and it’s happening behind the scenes. In this episode, I’m sharing 3 unconventional, underused launch strategies that can (and often do) double your results. These are the exact tactics I teach my clients who are launching with small (or brand new) audiences — and seeing big wins ...
May 07, 2025•17 min•Ep. 98
#097: Register for the FREE masterclass: https://loublakely.com/masterclass You don’t need a massive audience to have a successful launch - you need the right people. In this episode, I’m diving into the difference between attracting followers and attracting buyers. If you’ve ever felt like you’ve built a warm audience but they’re not converting, this is going to shift everything. I’ll walk you through how to start calling in people who are actually ready to invest. Inside, you’ll learn: Why big...
May 04, 2025•24 min•Ep. 97
#096: Sign up for the upcoming masterclass here: https://loublakely.com/masterclass Hustle has become a loaded word in online business — and in this episode, I’m unpacking why that needs to change. We’ve gone from glorifying burnout to swinging so far the other way that working hard at all feels “off-brand.” But the truth? Freedom takes effort — just not the kind we’ve been sold. In this episode, I’m sharing what hustle looks like when it’s in alignment, how I’m approaching a season of big growt...
May 01, 2025•29 min•Ep. 96
#095: Get the $99 deal here: loublakely.com/kajabi In this episode, I dive into why I think Kajabi is the best option for course creators, and how to get access to $600 worth of bonuses when you take up Kajabi's latest offer. This offer runs to May 23rd 2025. I'd love to hear what you thought of this episode! Send me a message... Join me on IG: https://www.instagram.com/loublakely_/ Find out more on my website: https://loublakely.com/...
Apr 21, 2025•17 min•Ep. 95
#094: In this episode, I'm pulling back the curtains on my journey! This is a different style of podcast for me, I hope you enjoy it! I'd love to hear what you thought of this episode! Send me a message... Join me on IG: https://www.instagram.com/loublakely_/ Find out more on my website: https://loublakely.com/...
Apr 16, 2025•1 hr 27 min•Ep. 94
#093: Join the Money Makers waitlist here: https://loublakely.com/waitlist If you’re holding off on launching your course because you think you need a fancy website, polished branding, or a professional photo shoot first — this episode is going to feel like a breath of fresh air. I’m breaking down the real barriers that keep so many talented course creators stuck — and what you can cross off your list immediately so you can start getting your course out there and making money. In this episode, I...
Mar 26, 2025•18 min•Ep. 93
#092: Sign up for the free Why Isn't My Course Selling Audit here: https://loublakely.com/audit You’ve put your heart and soul into creating your online course - but the sales just aren’t coming in the way you’d hoped. It’s frustrating, disheartening, and can leave you wondering if your course (or you!) is the problem. In today’s episode, I’m breaking down the real reasons why online courses don’t sell. And the good news? It’s not what most people think. Often, it’s a few small tweaks that can c...
Mar 21, 2025•22 min•Ep. 92
#091: View the shownotes here: https://loublakely.com/leveraged-business-model Sign up to the Freedom Roadmap here: https://loublakely.com/freedom Like many of you, my business began by offering a service to people who needed it. And it became successful very quickly. However, what people didn't see was the burn out, exhaustion and working around the clock to build other peoples dreams. Looking back, there were some very specific signs that the service provider model wasn't working well for me, ...
Feb 10, 2025•38 min•Ep. 91
#090: View the shownotes here: https://loublakely.com/find-your-niche-3-simple-questions Finding your niche can stall your progress for weeks, months...even years. If you're still scratching your head around who you should be creating an online course for, then you absolutely need to listen to this episode. I believe that niching should be simple, and with these 3 questions, you should have clarity on your niche by the end of this short episode. In this episode I share: How to finally stop overt...
Jan 29, 2025•12 min•Ep. 90
#089: View the shownotes here: https://loublakely.com/7-lessons-ive-le…t-from-launching Launching has the power to transform your business. A recent reflection from a client about her favourite things about launching inspired me to think about what I’ve learned through my own experiences. In this episode, I’m excited to share 7 key lessons with you. In this episode I share: Why doing a launch (even if you feel scared and are worried about if it will pay off) will always benefit you The surprisin...
Jan 22, 2025•27 min•Ep. 89
#088: View the shownotes here: https://loublakely.com/ 2024-in-review It's so important to look back at the year that was, in order to design your life for the year ahead! In this episode, I'm sharing my big reflections, lessons learnt, favourite experiences (and not so favourite) and of course my wins from the year that was. My aim with sharing this is so that my learnings, lessons and wins can help you in some way, shape or form, and also encourage you to do your own reflection on the year tha...
Jan 17, 2025•45 min•Ep. 88
#087: View the shownotes here: https://loublakely.com/2025-whats-in-whats-out It's time to get out the crystal ball and look to the year ahead! It's an interesting time to be a course creator (as always!) and I have some predictions to share with you, that I believe will help you to achieve your goals in 2025. This is part two of a two part series. To listen to the first episode where I look at the year that was, click here. In this episode I share: What’s IN for online course creators in 2025 W...
Dec 19, 2024•34 min•Ep. 87
#086: View the shownotes here: https://loublakely.com/2024-wrapped-online-course-creators-edition This year has been an interesting year for course creators, with lots of change. So I'd thought I'd jump in and share my perspective on how this year has gone, what's worked well, what changes we've seen, and what it takes to succeed as an online course creator today! This is part one of a two part series. In this episode I share: Key industry themes for online course creators in 2024 Strategies and...
Dec 11, 2024•41 min•Ep. 86
#085: View the shownotes here: To get the 50% Kajabi offer + the bonus Strategy Session with Lou, go to: https://loublakely.com/kajabi I bet you've thought about Black Friday and if you should be offering something. It's a great opportunity for you, so it's something you should definitely consider. The thing with Black Friday is that here's a way to do it right, and there's a way to do Black Friday in a way that only hurts you in the long term. In this episode, I'm sharing how to do it in a way ...
Nov 05, 2024•29 min•Ep. 85
#084: View the shownotes here: https://loublakely.com/ kajabi-sessions-australia Go here to get the Kajabi deal: https://loublakely.com/kajabi (50% off for 12 months + a bonus 45 minute Strategy Session with Lou) Recently I spent two days in a room with fellow online course creators at the Kajabi Sessions Australia conference, and today I'm sharing the biggest trends, messages and takeaways with you! You will learn: The 'secret sauce' of the highest earning online course creators How to view you...
Oct 30, 2024•39 min•Ep. 84
#083: View the shownotes here: https://loublakely.com/ webinar-sales It's one thing to run a webinar, but to run a webinar that converts and attracts buyers is what you really want! In this episode, I talk you through 3 key things you can do (or add) to your webinar to get you the results you're after. In this episode, I share: What segment of your audience you need to be talking to Why teaching on your webinar is not helping you get the results you want or in the best interests of your audience...
Sep 03, 2024•18 min•Ep. 83
#082: Do Facebook Ads still work? Should I be spending money on them? Will they make more people buy? Will they save my launch? These are all questions I get about FB ads! Today, I'm spilling the tea. In this episode, I share: Who should use Facebook Ads vs. who shouldn't When it's the right time to start using Facebook Ads A Facebook Ads strategy that works alongside your launching strategy View the shownotes for this episode here: Tune in now! Enjoy, Lou xx PS. Get on the waitlist for Money Ma...
Aug 27, 2024•14 min•Ep. 82
#081: View the shownotes here - https://loublakely.com/ online-course-roi The traditional business world loves to focus on Return on Investment (ROI) & in most cases, it's a good way of viewing things. But online course launches...urgh, they're a little bit different. In this episode, I share: Why gauging your first launch from a ROI perspective is not your best option Costs you should include in any calculations, and costs you shouldn't The better way of gauging your true success with onlin...
Aug 24, 2024•16 min•Ep. 81
#080: View the shownotes here - https://loublakely.com/ launching-musthave I'm a firm believer that launching success is equal parts strategy, mindset and energetics. If you don't have the mindset and the energetic foundations right, you won't be able to deliver on the strategy! In this episode, I share: Why people fade out and don't complete their launches Ways you can work on fortifying your self belief Why it's not about being having the perfect offer and the perfect sales page... For any res...
Aug 22, 2024•13 min•Ep. 80
#079: View the shownotes here - https://loublakely.com/ pricing-dos-donts Pricing is a huge topic, and something I get asked about all the time. There is a bit of science and a bit of magic when it comes to pricing your online course correctly! Today I'm tackling this topic for the first time on the show by sharing some do's and some don'ts, to help you figure out what your pricing should be. In this episode, I share: Pricing recommendations that will set you up for success Common pricing pitfal...
Aug 21, 2024•36 min•Ep. 79
#078: View the shownotes here - https://loublakely.com/limiting-beliefs Limiting beliefs can be super sneaky, and sometimes we don't even know they're there. The more aware of them we can be, the more we'll be able to work through them. Today's episode is a must listen! In this episode, I share: Why mindset is so important when it comes to building an online course business How mindset affects everyone and has a direct correlation to your results 4 common limiting beliefs that come up on the reg...
Jul 30, 2024•41 min•Ep. 78
