#104: Lessons from a Zero Dollar Launch
Apr 26, 2022•33 min
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Episode description
Back in March, I experienced a zero dollar launch that taught me so much about my business, myself, and my newest offering, The Residency. After a successful Cohort One, I feared the negative result that ended up being the unfortunate reality for The Residency: Cohort Two. I discuss this $0 launch in this episode to normalize failure, reveal what can be learned from an unprofitable launch, and give myself a moment to return to one year from now as a reminder of just how far Hailey and The Residency have come.
Timecode guide:
- [2:43] Normalizing the experience of failure
- [5:36] Taking responsibility for creating all of our results
- [16:41] Uncovering new depths of resilience
- [23:01] Evaluating to discover our learnings
- [27:28] Redefining “whatever it takes” after this experience
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