Jamie Zaninovich - Deputy Commissioner & COO - Pac-12
Apr 08, 2016•5 min
Episode description
Fascinating listen as the Pac-12’s Jamie Zaninovich discusses his conference’s four year effort to build their brand and attract fans… in China. He breaks down the four initiatives the conference is focused on (events, PR/social, media rights, education), and the challenges they’ve encountered so far.
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