Dr. Don Bruce | Economics Professor and FAR | Tennessee

Dr. Don Bruce, economics professor and FAR at Tennessee, stops by @1QLeadership to give insight from an economics professor on the college athletics model. Bruce is also the President-Elect of the 1A-FAR association, and discusses the group's thoughts on the state of the college athletics industry. He also gives an interesting analogy on high salaries for coaches. The conversation wraps on the importance of athletics to the academic mission of a university.