(upbeat music) I'm Danny Brown, and you're listening to One Minute Podcast Tips, the show that helps you be a better podcaster in just a minute a week. If you want more specific tips just for you in your podcast, check out the Magic Mic membership at oneminutepodcasttips.com/support. And now, this week's episode. (upbeat music) When it comes to podcast analytics, there's a lot of data points that you can look at. These include downloads, followers, subscribers and more.
But there's two sets of analytics that every podcaster should be looking at. And these are listeners and consumption percentage. Now the first part is tied into your downloads. But for me, listeners are the more important metric. The reason for this is simple. Because you can set podcast apps to auto download, that can often result in episodes being downloaded without actually being listened to. However, listener data shows you who's actually listened to your podcast.
And that's what I look at when it comes to gauging growth and success of my podcast. After all, engaged listeners make your podcast more attractive to potential sponsors and advertisers. Following on from listeners, consumption percentage shows the stickiness of your podcast. Also referred to as listener drop-off, this shows you how much of your episode is being listened to and by what percentage. Again, this is key information that you
can share with potential sponsors and ad partners. But it can also help you tighten up your podcast too. If you've got an episode that's 40 minutes long but you find the listeners are dropping off after 30 minutes, then experiment with a shorter episode. That way any calls to action you have in your episode or sponsor messages etc aren't being missed. So for me listeners and consumption percentage are two analytics that every podcaster should look at. Until the next time, happy podcasting!
Thanks for listening. If you enjoy One Minute Podcast Tips, be sure to share with your friends and other podcasters so they can enjoy it too. Until the next Until next time, happy podcasting. (upbeat music)